Next Steps/Action Items
The strong increase in open rates confirms improvements in targeting and subject line strategy. The next phase of optimization should focus on content freshness, value-driven messaging, and stronger calls to action to convert high interest into higher click engagement. • Refresh Email Content Reduce repetition of similar travel packages and introduce new content as experiences, seasonal themes, and destination highlights -> Increase perceived freshness and interest • Improve Calls to Action (CTAs) Replace generic CTAs with specific, action-driven ones to ensure at least one clear CTA appears early in the email -> Convert opens into clicks • Add Incentives & Urgency for offers and Promos Use limited-time offers, availability cues, or exclusive benefits -> Encourage immediate action • Simplify Email Structure Shorten copy and focus on one main message per email with more visuals -> Make engagement easier and faster The next phase of optimization should focus on converting this interest into action by refreshing email content, strengthening value-driven messaging, and simplifying calls to action. Reducing repetition of similar travel packages, clearly communicating what is new or unique in each offer, and aligning messaging more closely with audience intent will help improve click-through performance while maintaining the high visibility achieved this year. From a destination and regional perspective, future email efforts should prioritize high-performing markets such as Turkey , the UAE , and Europe , particularly Italy , Croatia , and France , which consistently generate stronger engagement and higher click-through rates. These destinations show clear commercial intent and should receive increased focus through more frequent and differentiated campaigns. At the same time, destinations such as Egypt and Multi - Destination campaigns should be maintained with refreshed itineraries and stronger value messaging, while regions including Africa & West Asia , Latin America (notably Peru and Costa Rica), and South Africa may benefit from reduced frequency and more inspirational or niche-focused messaging until stronger product differentiation or promotional incentives are available.
Marketing Activities | 2025 | P a g e | 6
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