Website Activity
Total Numbers/Statistics
Type
2025
January – June
July – December *
Active Users New Users
68K 67K 85K
32K 32K 41K
36K 35K 43K
Sessions
Data shows a clear improvement in website performance during July - December 2025 compared to January -June 2025, indicating stronger visibility, reach, and engagement in the second half of the year.
• Active Users increased from 32K to 36K +12.5% growth, showing more users actively engaging with the website in H2. • New Users increased from 32K to 35K +9.4% growth, confirming improved acquisition and expanded audience reach. • Sessions increased from 41K to 43K +4.9% growth, reflecting higher overall interaction and repeat visits.
Summary:
The data clearly demonstrates that July–December 2025 outperformed January–June 2025 across all major traffic indicators, confirming continuous improvement and positive momentum in the second half of the year.
• The website attracted more users in the second half of the year • Marketing and content efforts were more effective in driving new visitors
• Returning users and engagement levels continued to grow • Overall digital performance trended upward in H2 2025
Active Users : The number of unique users who interacted with the website during a given period, including both new and returning visitors who were engaged (through page views, events, or sessions). New Users : The number of first-time visitors to the website during the selected period. This metric reflects the effectiveness of marketing efforts in attracting new audiences. Sessions : The total number of visits to the website. One user can generate multiple sessions by returning to the site numerous times. *With an average for October due to some issues/downtime from Google related to their changes.
Marketing Activities | 2025 | P a g e | 7
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