The Newsletter Pro - August 2020

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works and how your subconscious can’t tell the difference between practice reps in your mind and the real thing. Many years ago, I read a book called “Psycho-Cybernetics: A New Way to Get More Living Out of Life” by Maxwell Maltz, and that is where I was first introduced to this concept. It has been pivotal for my success in life. There is also a very good talk on this subject called “The Secret Imagination of Elite Performers” by Charlie Unwin. I allow myself to have hard times or days. Like everyone else, I’ve had to deal with COVID-19 and its impacts, which have been both positive and negative. This goes for both my business and some major personal issues that hit on literally the exact same week. Frankly, it has been one of the most difficult periods of my life, and I’ve had to take a minute from time to time. I’ve had periods where I’ve been overwhelmed with emotions, stress, or in most cases, both. I put in 16-, 18-, even 20-hour days, seven days a week, for over a month, and the exhaustion would get the best of me at times. It is okay to not be okay occasionally. As the leader of my company and my family, it is difficult for me to admit sometimes that I need a minute or that I’m struggling. After all, I’m the one everyone else turns to when they need help. I’ve learned over the years — and 2020 has reinforced this — that I can’t help anyone if I don’t first help myself. Many people rely on me, both personally and professionally, and I need to make sure I am at 100% or I won’t be able to help anyone else. And you need to do the same, both mentally and physically. –Shaun

“I’VE LEARNED OVER THE YEARS — AND 2020 HAS REINFORCED THIS — THAT I CAN’T HELP ANYONE IF I DON’T FIRST HELP MYSELF.”

No one is going to be right in the mind if they consume 24/7 negativity, and that is what is being thrown at us. You have to limit your intake of bad news, and when you do, you’re more likely to stick to just the facts and what’s been proven, and it helps eliminate the opinions as much as possible. I pray, I meditate, and I visualize. I’m a Christian, so prayer is a part of my life. I both ask for help and express gratitude for what I have. I meditate so I can clear and focus my mind. I’m not great at this one yet, if I’m being honest. I also visualize. This goes hand in hand with what I said earlier about needing to see a better future or the outcome I want in order to work toward that outcome. There have been many studies about how the brain

As I said, I need to have some goals to work toward in order to see a path to a positive outcome. I can muscle through bleak situations, and I have, but I find it much easier to keep going when I’m moving from bleakness toward positivity. I also need a plan for the worst-case scenario, just in case. If the situation calls for it, I may have a plan for two or three worst-case scenarios. This allows me to see potential issues coming and maneuver to avoid them before the worst case happens. I limit my consumption of social media and news. There are way too many opinions floating around out there, and most of them are wrong — and that’s just on the major news outlets. Don’t get me started on social media and the keyboard warriors.

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