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"My wife and I are very impressed by [the newsletters]. I hand them out to clients when I meet them, and it's a good conversation starter … I get 1 to 2 comments every week. They ask me about my family because they see the family aspect. It's one of the best decisions I've ever made — getting a newsletter."
for your business. Having clean data allows you to be more efficient and effective with your marketing, and it makes the marketing results better. One of the main reasons marketing campaigns fail is bad data. If you send a campaign to the wrong group of people, or to people who never see the message, the marketing will fail. Having clean data is important, and it’s worth your investment to both clean up your data and to keep it clean and up to date. Another common mistake is making too many offers in the same campaign. It is important to be very clear in your marketing about who the offer is for and what it includes. Many people think that sending
I get to see a ton of various marketing campaigns, as well as hear the results of those campaigns, and I’ve noticed that many people are making the same mistakes and causing their campaigns to fail. I’ll go through a number of the most common mistakes I’ve seen in the last few months. At The Newsletter Pro, we get to see a ton of campaign data. As you can imagine, it comes in all shapes and sizes. The shape and size that is most rare is that of good, clean data. Most people have pieces of information, but they are rarely uniform and even more rarely up to date. Your lists need to be validated on a regular basis and segmented into categories that make sense
-Robert Burns BLG Environmental
"I am so happy with my newsletter. I get new clients because of it — my readers give out the newsletters to their friends/ family. My readers LOVE my newsletter! They comment on it all the time. New clients will bring the newsletters in and say 'Add me to your list; I want to get these!' I also read the TNP newsletter and get good information from it. I think part of the appeal of my newsletter is that there's nothing 'technical' about a physical piece of mail — no chance for internet issues and the like. I'm already excited about next year's stories. I'm in it for the long haul!" -Kevin Tharpe North Georgia Elder Law
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“Moments matter. And what an opportunity we miss when we leave them to chance!” If we knew how to elevate simple moments and make more experiences meaningful, how would that affect the lives of the people around us? In “The Power of Moments,” highly acclaimed duo Chip Heath and Dan Heath (also known as the Heath brothers) examine why the defining moments in our life are the most memorable and cherished and what they have in common with each other. These moments are not necessarily attained when we reach our goals. They happen when we feel
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