MARKETING FAILS AND WHY FIXING E THE MOST PROFITABLE THING YOU THE YEAR!
Tony spoke about was that it used to take eight times for someone to even notice you existed, but as of a few years ago, it now takes 16 touches before prospects are even aware of you. Most businesses give up far too early in terms of the number of touches needed to make a sale. This is where prospect nurturing comes in. We often get people at The Newsletter Pro who have been receiving our direct mail and emails for 1–4 years before they finally are ready to sign up. Had I given up on our leads sooner, we’d be a far smaller company than we are today. We often have to send emails and direct mail as well as make phone calls in order to have the highest chance of getting the information in front of prospects so they have the ability to make the
three offers at once increases the likelihood of a response, but in many cases, it actually decreases response. A confused prospect simply won’t buy. It is far easier for a prospect to do nothing than to try and decipher marketing in the hopes that they want whatever it is you’re offering. Be clear on what someone gets, how they will benefit from your offer, exactly how they should respond, when they need to respond by, and why responding now instead of waiting is a good idea. I went to a small-group session about two years ago and the guest speaker was Tony Robbins. Tony talked about nurturing prospects and customers, a message you’ll read about in other parts of this newsletter and one I’ve been preaching more and more lately. Part of what
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EFINING MOMENTS E POWER OF MOMENTS’ elevated, gain insight, feel pride, or feel a real connection with something or someone. teams together by simply talking about unity. They must experience unity. That’s what makes it a defining moment.”
Have You Heard the Good News?
2 Timothy 3:16 — “All Scripture is breathed out by God and profitable for teaching, for reproof, for correction, and for training in righteousness.” Proverbs 3:5–6 — “Trust in the Lord with all your heart, and do not lean on your own understanding. In all your ways acknowledge him, and he will make straight your paths.” 1 Corinthians 10:13 — “No temptation has overtaken you that is not common to man. God is faithful, and he will not let you be tempted beyond your ability, but with the temptation he will also provide the way of escape, that you may be able to endure it.”
We assume that these instances happen spontaneously, but defining moments don’t have to be left to chance. Even the achievement of reaching a goal is embedded in a moment of realization or celebration, and the Heath brothers’ research shows us how to use the elements from our most defining moments to enrich our lives. For example, company meetings can feel like the “emotion had been deliberately squeezed out” and make people wonder why the information isn’t just shared in an email. But you can “just as easily conduct a meeting that has drama, meaning, and connection,” the Heath brothers say. “You cannot bring two
“The Power of Moments” joins the Heath brothers’ other successful business books, like their very first book “Made to Stick: Why Some Ideas Survive and Others Die,” which was translated into 25 languages, made The New York Times and Wall Street Journal bestseller lists, and retired from the BusinessWeek list after 24 months. It’s considered among the top 100 business books of all time. We highly recommend “The Power of Moments” to anyone looking to connect more deeply with the people in their lives and improve their responses to each moment. It’s been a wonderful read!
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