MARKETING HOW-TO CONTINUED ...
"THIS IS NOT AN EASY TASK BUT IT WILL LITERALLY
they spend with you each month or year. The goal is that eventually every dollar you lose to a customer who downgrades or cancels, you make up with a new dollar from a customer upgrading. This is not an easy task but it will literally propel your revenue and profit growth to levels you may not have imagined. Since this isn’t easy, many people just bury their heads in the sand, but even a small decrease in churn — combined with a small increase in purchases by existing customers — will change the overall profits of your business significantly. All in all, if you spend the rest of the year fixing just these issues, you’ll have a thriving business with profits like few others in your industry have.
decision that is right for them. You don’t need quite so many touches to get the attention of your existing customers, but "less" doesn’t mean only one or two. Here's the bottom line: You have to put a system in place to make sure you automate as many of those touch points as possible and hit as many different media as is right for your business. If you want help with that, schedule a call with my team and they’d be happy to chat with you about how we can assist: NewsletterPro. com/schedule or call 208.297.5700. The final major mistake I wanted to mention kind of goes back to underutilizing your list. Every business has churn (lost revenue or lost customers due to cancellations on some level). Smart entrepreneurs work to reduce churn, but if you really want to take your business to the next level, you’ll work to get to a state of revenue neutral churn. What that means is that you put marketing campaigns in place to help your existing customers increase what
PROPEL YOUR REVENUE AND PROFIT GROWTH TO LEVELS YOU MAY NOT HAVE IMAGINED."
–Shaun
RESOURCE OF THE MONTH FIND YOUR ‘AHA!’ MOMENT A Look at This Fresh Option for Cloud-Based Software
The company's cloud-based project management software is geared toward helping small, midsize, and large companies, from startups to global leaders. Aha! also serves a broad range of industries, including education, finance, legal, marketing, and nonprofits. Teams that use Aha! talk about the ease of access and usability, and for companies looking to easily capture and store team and customer ideas in an organized way that drives projects forward, Aha! is ready to simplify the process. Users appreciate that the platform comes pre-populated with examples of features, releases, and goals, making it easier to understand how each tool works together to help you organize projects. With visually appealing cards that can be organized by due date and dragged around the interface, teams may find they are better able to prioritize tasks with Aha! Most features on Aha! can be customized, including the navigation tab, layouts, and workflow, so if you like to have flexibility in your project management platform, this can be an added bonus. As Aha!’s website highlights, you can also create portals to track deliverables and dependencies, helping you make your clients happy by keeping them in the loop of where their product or campaign is and delivering it on time. Aha! offers a 30-day free trial of their software, so you can give it a try with no commitment. If you’re looking for an alternative option for streamlining processes and capturing ideas to help move projects forward, Aha! might be right for you.
As Aha! explains on their website, they are a different kind of software company. Like many other SaaS companies that provide project management services, Aha! includes features like task lists, product road maps, collaboration tools, and analytics. Applications like Salesforce, GitHub, Trello, Zendesk, and more can be integrated with Aha! So, what’s different about Aha!? For starters, the company doesn’t go after venture capital and is entirely self-funded. Instead of a sales team, Aha! offers a robust customer success team to help businesses decide if the product is right for them, and they do daily live demos to help teams get the most from their services.
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