4 REASONS TO START A NURTURE CAMPAIGN: 1 BUILDING RELATIONSHIPS REQUIRES CONSTANT NURTURING
2 LEAD NURTURING CLOSES MORE SALES UP TO 23% FASTER According to The Annuitas Group, by adding a lead nurture campaign to your sales process, you’ll be able to close more sales up to 23% faster and your nurtured leads will make 47% larger purchases on average than non-nurtured leads.
A nurture campaign is an automated way to keep in touch with prospects and clients throughout their journey with you. The only things that separate your business from the pack is you, your story, and your relationships with your customers. One thing to keep in mind regarding prospects is that a customer is ready to buy when they are ready to buy, not when you’re ready to sell to them.
3 UPSELL, CROSS SELL, NEXT SELL Post-sale nurturing helps keep you top of mind with your clients and introduce them to other services you offer outside of the initial product/service you sold them. Did you know that sales increase more with nurtured leads compared to non-nurtured leads? The statistics will shock you.
4 COMMUNICATE AND EDUCATE
Based on research conducted by Demand Gen, only 29% of brands nurture existing customers beyond the initial purchase. The longest part of a nurture campaign involves product training and resources. It’s important to keep your customers updated on new services, updates, pro tips, etc. This content will reengage your audience, so don’t be afraid to mix it up with some PDFs, webinars, podcasts, blogs, etc.
Interested in learning more about nurture campaigns? Scan this QR code with your phone’s camera for link access to a FREE PDF takeaway on how to implement a nurture campaign. Or visit NewsletterPro.com/nurture
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