Price competitive.
Options for city centre or out of city centre advice.
Strong working relationships with colleagues in our other departments, to ensure cross referral of work.
Excellent contacts through personal relationships outside of work.
Specialist in advising in the following industry sectors: consumer product manufacturing, education, pharmaceuticals, dentistry, recruitment, hospitality. Offering an HR hands on approach through Clare Cross, Neil Maxwell and Emma Morris to avoid losing clients to HR consultants who provide that hands on service.
2.2.2. Weaknesses (to be addressed)
Limited cross selling from other departments (save for corporate and commercial property)
2.2.3. Opportunities (to be actively targeted).
SH client base/contacts (cross selling).
Local employers offer huge potential which is relatively untapped at present.
Attendance at more networking events as applicable and more in the city centre.
Continued seminar work associated with the bi-annual changes in employment law.
2.2.4. Threats (to be guarded against)
Local competition such as Gorvins, Myersons, MLP and SAS Daniels which are all established players and compete for the same client base. Free complimentary advice – need to strike a balance between raising awareness of firm in the local community and the detrimental effect on FE work, but this does ultimately generate a lot of new work/goodwill.
Peninsula / Mentor type service
2.3. Key Conclusions
We are in a strong position to market the employment team and obtain new corporate clients, but need to maximise the opportunities to do this e.g. by doing what we can to ensure that other departments cross refer to the employment team.
3. Strategy for 2018/2019 and beyond
3.1. An overall vision.
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