Estimated Marketing Cost
No Activity
By Who
By When
2
Developing relationships with new HR consultants (attending events and dinners, coupled with CRM meetings)
TG (Lisa Gibson and Natalie Lewis) and HF (Tara Whiley)
Ongoing
£500
3
Developing relationships with Top 20 target clients
All
Ongoing
£1000
4
General CRM – to go out and attend review meetings with current key clients
TG, SC, HF & LF
Ongoing
£1000
5
Employment postcards, showing key employment statistics (e.g. unfair dismissal cap, national minimum wage etc.)
HF
Ongoing
£200
6
Employment Newsletter sent by email
HF & LF
Monthly
£0
7
Working Mums questions and answers posted on “Working Mums” website
HF & LF
Weekly
Free
8
Attending Seashell Trust Ball with clients on 11 May 2019 (tickets already purchased in Feb 2019 and therefore fell within previous year’s budget)
SC and TG
May
£500
9
Arranging ladies event for our clients; event activity tbc
TG, SC, HF & LF
Autumn
£400
10
Newspaper articles Q&A
TG
3x per year
£2,000
11
Writing articles for magazines etc. as and when required
TG and SC
Ongoing
As part of our firm-
wide PR retainer
12
Networking float for the team (£200 per month)
All
Ongoing
£2400
13
Pro bono work such as for Altrincham Chambers
All
Ongoing
£0
14
Develop contacts in Health Care Professional Regulatory work
ST
Spring
£0
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