Welcome
to the Fourth Annual JWC Production Sale On behalf of my wife Kassi & myself, it’s our privilege to welcome you to our 4th Annual JWC Production Sale. Yes, you read that right- she said yes & we were blessed with a perfect wedding surrounded by our favorite people this past October! Marriage is a blessing & we are so excited for what’s yet to come! As I sit here, we can’t help but pause & reflect on how humbled we are you’re reading this & considering us as your seedstock destination. Nothing can replace or compare to the relationships we have with our customers. It’s fun to work with you all as we strive to assist your programs efficiency & profitability with long term success in mind. 2025 has marked a record year for the beef industry & it has been fun seeing all your hard work, countless hours, & herd management practices pay off. With low cow numbers & high demand, the future is bright for American cattlemen! It has been fun seeing our customers sell this fall & winter with incredible weights & top-dollar premiums. Hats off to you - selecting seedstock with quality & performance is paying off like never before. Here at Jared Werning Cattle we take pride in providing you with as much data & information on the animals as possible. We are adamant & diligent that each lot sells with GGP 100K GE DNA & Parent Verification. The 100K Genomics provide the most transparent, straight forward & accurate way to present EPD data. We live by the book & are proud to offer accurate weights, dates, DNA, & all records. Nothing is worth doing if you’re not going to do it right. When the gavel drops on sale day, rest assured you’ve purchased a wholesome product. Integrity cannot be boughten & can easily be lost. We live by it. Our herd’s health is something we take great pride in. With a top tier vet staff in Sweetgrass Veterinary of Dimock, SD we whole- heartedly believe we carry out the industry’s best health protocols – with a major focus on living environment, management practices & vigilance staying ahead of disease & illness rather than behind it. We hold our off site recip herds to the same standard as our own & place great attention to even the smallest details, knowing health and nutrition take form long before a calf is born. Cattle with the JWC prefix come with another commonality; physical quality, look, & presence. Throughout my life, I’ve had the privilege to have friends & acquaintances with very keen eyes for cattle. Traveling the country on the SDSU Livestock judging team, watching videos & sales daily & interacting in all facets of this great beef business has taught me one thing - never sacrifice structural integrity or phenotypic quality. At the end of the day, phenotypic quality is the only constant that can’t be taken away, rather physically seen & valued. No algorithm or a click of a button can change physical quality, weights, structural integrity, foot & udder quality, or disposition of your animal. Take pride in the animals you raise & put emphasis on their phenotype. It will reward you at the sale barn, longevity in your cowherd & herd bulls while paying off tenfold throughout the building & growth of your herd. Quality sells for a premium & longevity is part of the cattle business that often doesn’t get talked about enough. A cow or bull that is structurally built to last 2-3 more years than the average, are the kind that pay bills. We are confident you will see standout phenotype in the cattle here. Regarding the phenotype & movement of cattle; nutrition is a large factor. Each year we receive complements on how flexible our bulls are, how they aren’t “stoved up” or stale. Partly because of their structural build & partly because of our feed program. The bulls are fed a 48 MegaCal diet shortly after weaning through delivery. We do not “push” or feed any harder, there is no benefit in that for the animal or a producer in our opinion. Yes, we could feed harder & try for record paper weights but that does not benefit the animal’s longevity so therefore it does not benefit you or me. We strive to produce a bull that is genuine in his weight and frame – without sounding arrogant this set pushes the upper echelon, they’re made to hold up, not fed for the extra dollar on sale day. We’ve all been to sales where bulls are too fat & fed too hard, we’re confident you won’t find that here. The bull offering is deeper in numbers & quality than we’ve ever assembled. Dozens of proven & new matings from our donor battery. It’s sure fun to see the consistency & power of these sons in volume. A few new sire groups are sure to excite & show our vision in the flesh of what we are producing at JWC. As always, this offering is saturated with progeny of legendary cows of influence. Our mainstay donors are coupled with fresh blood this year as we offer our first progeny out of the infamous $190,000 WHF Delilah 45D, LCDR Londyn 20L, & JWC Karen 250K. This set of bulls will add pounds to their calves at sale time & dollars to your bottom line. The bred heifer offering is as stacked as we’ve ever had. Years of compiling proven cow families atop one another has resulted in our most consistent array of powerhouse females. The opportunity to buy herd building females February 13th is in your hands in quantity. Each female selling was individually mated as if keeping in our own program. A lot of thought went into each individual & we will be excited to hear what that first calf does for its new owner. The most rewarding part of this business is sharing it with you, our friends & customers. Some days are tough while others incredible, being able to connect & together - share our experiences, makes it all worthwhile. A short few years ago I never dreamed of being where we are today, we love the life of raising cattle & getting to do it alongside you all. What this community & you have done for us the past three & a half years brings tears to my eyes. Nothing I can say will adequately express how grateful we are or how much more appreciation we have for the people in our lives. If it’s possible for you to view these cattle before sale day we encourage you to do so – they’re always available at your convenience. Again, thank you for considering us for your seedstock needs. The good Lord has blessed us with great people, great opportunity & the chance to make a positive impact on others. Feel free to reach out to us or Innovation Ag Marketing with questions. We are excited to see you, visit with you & show you this set of cattle!
Sincerely,
Jared & Kassi
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