First off, congratulations to Jared & Kassi on your marriage this past year! May the years ahead be filled with laughter, love, good Simmental Cattle and the kind of partnership that makes life even better together. What a time to be involved in the cattle business! As we get into the 2026 sale season we find the industry on strong footing, and that momentum mirrors the direction of Jared and Kassi’s vision at JWC. Their forward- thinking approach, coupled with a relentless focus on customer success, continues to shape a program built for long-term impact. The reputation of the stock they stand behind may be the calling card for some to this lineup of breeding cattle, but it will be the relationships you forge with the pair in support of the product that you will be most thankful for in the end! Strategic investments in infrastructure and an expanding cow base have allowed JWC to concentrate fully on producing cattle that align with their goals and those of their customers. Anyone who has toured the operation understands there is no ceiling to the potential of what is being built. When elite-caliber genetics are combined with dedicated, high- quality people, the result is simple—customer success. Profitability matters more now than ever, and we think you will notice an ever-strengthening theme of this program working towards adding genetics that are centered around customer success. The program remains focused around the fact that pound’s drive dollars, and in an era of rising input costs and tightening margins, the value of highly consistent, powerful genetics are as valuable to a cowman as ever. This year’s offering is designed with that reality in mind. With over 100 bulls selling, this set provides ample opportunity to find a herd sire that fits your program from a practical, economical, and pedigree-driven perspective. The offering is built on proven maternal power, featuring many of the Simmental breed’s most influential cow families on the bottom side, paired with sire groups that represent the leading edge of genetic progress and performance. Whether your focus is registered or commercial production, JWC genetics are designed to add value, longevity, and return to your operation. In reference to legendary cow families, the most powerful in the JWC battery have a strong influence throughout both the bull and female offering. Yet there are several new, and up and coming cow families that you will notice emulating an impressive impact, and some new matings and sire groups have us excited for your appraisal. There has been serious focus applied to being able to sift a bred heifer offering that offers elite options to stockmen from every walk of life, regardless of how you prioritize your selection pressures, we can assure you that there will be individuals that go under the hammer on February 13th that you will need to investigate. With each page flip you will find a female that has the genetic potential to provide profitability in the right marketing scenario, whether you are looking to add a next generation herd bull producer to the donor battery, or would like your programs prefix associated with raising purple banner winning show heifers in the nation’s most competitive showrings, there are candidates that can project your program in the right direction. Innovation AgMarketing is proud to stand alongside and represent such a progressive seedstock operation that has proven that they operate off of a strong ‘the customer is always right’ philosophy. Please feel free to contact any member of our team, or Jared Werning directly, with any questions or inquiries at any time leading up to February 13.
We look forward to hosting you in Parkston, Graham Blagg, Jered Shipman & Tim Anderson
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