Think-Realty-Magazine-May-June-2016

UPCLOSE & PERSONAL

COMPANY PROFILE

ways that make sense.” A key to connecting with that cus- tomer base is to be where the investors are. That’s where 2020 REI Group’s DFW Investors comes in. Originally focused as a real estate disposition plat- form, DFWInvestors.com has expanded into a Dallas/Fort Worth real estate investor club, formed through a merger with the Metroplex’s largest investor group. By providing relevant, quality content and services that investors actu- ally want, Herriage said, “we more than doubled the average attendance.” On the private equity side, the 2020 REI Group has launched its first fund through Elevate Private Capital, the Elevate SFI Fund. The $20 million fund’s acquisitions strategy is initially focused on acquiring a majority of fix-and-flip assets in the Dallas/Fort Worth area, then transitioning to a predominantly buy-and-hold model. Herriage said such a dual-purpose fund “allows us to maintain flexibility with the market,” and continue to thrive even if the market turns. Another area of innovation launched in February. This real estate invest- ment financing service “is a little different from all the other products and services out there in Texas,” Herriage said. Whereas most real estate finance companies only offer one loan, 2020 REI’s financing brokerage has access to all of the loan products avail- able in the space and can provide the best match for a customer based on that individual or company’s situation, needs and goals. “We call it ‘the three L approach: Listen, learn and locate.’ It is the core principle underpinning the business,” he said. Herriage credits the 2020 REI Group of Companies’ success and anticipated fur- for the 2020 REI Group of Companies, he said, is its real estate investor finance brokerage, which informally

Look BothWays 2020 REI SUCCEEDS BY USING THE BENEFIT OF HINDSIGHT AS WELL AS ANTICIPATING ITS CUSTOMERS’ NEEDS.

by LindaWienandt

any people in the real estate investing space—whether they are the ones doing the deals or those provid- ing the goods and services to investors— are so focused on what’s in front of them that they don’t take the time to reflect on the past. Or if they do, they may not seek to truly understand why their actions elicited a certain result. Tim Herriage, a veteran real estate investor and businessman, knows better. He has been a leader in the industry for more than a decade, gaining firsthand experience in all aspects of real estate investing, as an investor (or as he puts it, “just a guy who buys houses”), founder of REI Expo, a HomeVestors develop- ment agent and franchisee and managing director of B2R Finance. Now he has cre- ated the 2020 REI Group of Companies, to leverage his and his team’s varied and comprehensive skill sets for the benefit of other real estate investors. Herriage’s range and depth of real estate experience provide him with invaluable hindsight and the ability to see which strategies worked well and which did not—and to understand why. Herriage and his team then can reposition those strategies to maximize their effectiveness. Thus, the slogan for the 2020 REI Group: “Our hindsight is your advantage.” The aim, Herriage says, is to shape the single-family residential real estate investment arena in new ways, via busi- ness arms ranging from A to F: • Acquisitions M

• Disposition • Equity • Finance

“I really want to position this company as the one-stop shop for real estate inves- tors and those that wish to do business with real estate investors,” said Herriage, who formed 2020 REI in August 2015 after leaving B2R Finance. He serves as CEO, and Jason Riney is president. Not yet a year old, the company has grown to nearly 20 employees and has completed more than $20 million in

real estate investment trans- actions, Herriage said. This year, the group of com- panies expects to exceed $250 million. H&R Acquisitions,

2020 REI’s acquisitions arm, buys five to seven houses a month direct from the owners. 2020

REI’s real estate brokerage, Investable Realty, handles “the gamut,” from $15,000 homes to multimillion-dollar rental portfolios. 2020 REI’s consulting arm offers ser- vices to both “individual investors who want customized business plans and also many of the large funds and lenders that are interested in the industry,” he said. “We consult not only with the people who do this, but also with those looking to sell to them. Our ability to speak the customers’ language and gen- uine understanding of what they aim to accomplish enables us to guide compa- nies and their product positioning in

• Brokerage • Consulting

104 | think realty magazine | may :: june 2016

Made with FlippingBook Online document