THE BIG PICTURE
TRUTH IN ADVERTISING
HOW TO SEPARATE THE ‘REAL-DEAL’ EDUCATORS FROM REAL ESTATE INVESTING GURUS AND SCAMMERS.
The Most Important Lesson
by Eddie Wilson
I
n real estate investing, as in other aspects of life, education is the foundation for success. But it’s not as simple as randomly picking up a book on the subject, answering the pitch from that late-night TV ad or choos- ing the “only mentor you’ll ever need” from the top of Google’s search results. The growing acceptance of investing
in residential real estate as an effective wealth-building strategy has resulted in an explosion of educators in the space. But to date, this corner of the industry has been largely unregulated, which makes it that much more important for an investor to do the same due diligence in evaluating an educational offering as in contemplat- ing a multimillion-dollar deal.
While many individuals are qualified and eager to share their expertise, other self-proclaimed gurus are expert only at taking thousands of dollars from unsus- pecting investors in exchange for empty promises of overnight success and riches. A good place to start your search is with established, respected networks and orga- nizations or your local real estate investors
12 | think realty magazine | may :: june 2016
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