DESIGN I DESIGN STANDARDS
MACRO ADJACENCY DIAGRAM
ADJACENCY CONSIDERATIONS LEVERAGE ARRIVAL/RECEPTION ADJACENCY: Visibility of the M Club from the hotel entrance and reception area of the hotel creates a sense of allure and encourages future Lounge guests to strive for that level of loyalty or perhaps upgrade their stay with the purchase of a daily pass. LEVERAGE GREATROOM ADJACENCY: Locating the M Club adjacent to the Greatroom enables the hotel to leverage Greatroom hosts and operations. LEVERAGE RESTAURANT ADJACENCY: Restaurant adjacency provides leveraging opportunities for hosts, back-of-house prep, storage, refuse and breakfast buffet. RECEPTION UPSELL OPPORTUNITY: Leverage upsell opportunities when guests check in at the front desk. Promote and identify M Club during the check-in process. GREATROOM UPSELL OPPORTUNITY: Communicate menus both verbally and visually. When an in-Lounge host is present, he/she should take orders and deliver these F&B items to the guests in the M Club. Effective signage and communication is key to Greatroom upsell success. RESTAURANT UPSELL OPPORTUNITY: Communicate menus both verbally and visually through menus and made available to guests for purchase. When an in-Lounge host is present, he/she should take orders and deliver these F&B items to the guests in the M Club. Effective signage and communication is key to restaurant upsell success.
RECEPTION
$
GREATROOM
HOTEL ENTRANCE
$
$
M CLUB
$
$
RESTAURANT STAFF/ EQUIPMENT / KITCHEN
MAIN POINT OF M CLUB ENTRY
$
VISUAL ADJACENCY
SPATIAL ADJACENCY
16
Marriott International Confidential & Proprietary Information
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