DESIGN I SCHEMATIC REQUIREMENTS
ENTRANCE
A benefit of relocating the M Club to the public space is visibility. By positioning this amenity next to the Greatroom, guests are reminded of this exclusive but achievable level of status. The entryway should deliver an elevated arrival experience that recognizes the status of the Lounge guest. The doorway should allow glimpses of visibility and a peek inside, creating a sense of envy and encouraging future guests to strive for that level of loyalty. While providing glimpses inside, the design of the entrance should also provide privacy for current Lounge guests and create a sense of separation. SIGNAGE On-brand strategy signage should provide an elevated arrival experience and clearly direct members to the VISIBILITY Entry should offer a glimpse into the Lounge to create a sense of allure and envy but also maintain a sense of privacy and exclusivity for members. LIGHTING The host station design must be able to stand on its own during non-peak hours when a host is not present. Amplelightingat the entry providesawelcomingarrivalexperience.Consideralightingstrategy to highlight the elevated finishes and signage. FINISHES Consider hard surface flooring at the entry, as well as a special wall finish to call attention to the M Club. M Club. Seeappendix forMonI-NbrIaMnUd eMntry signage details. BETT
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Marriott International Confidential & Proprietary Information
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