MClub

TABLE OF CONTENTS

CONCEPT & IDENTITY...................................................................01-10

PLANNING.....................................................................................11-13

DESIGN..........................................................................................14-40 DESIGN STANDARDS...........................................................................15-16 SCHEMATIC REQUIREMENTS..............................................................17-29 ADJACENCY CONSIDERATIONS.........................................................30-32 ENVIRONMENTAL REQUIREMENTS....................................................33-40 OPERATIONS.................................................................................41-73 OPERATIONS STANDARDS........................................................................ 42 F&B REQUIREMENTS............................................................................43-53 F&B BEST PRACTICES...........................................................................54-60 HOSTING REQUIREMENTS..................................................................61-64 OPERATING EFFICIENCIES...................................................................65-66 ANNOTATED RENDERINGS & FLOOR PLANS.....................................67-73 UPSELL STRATEGY.........................................................................74-83 UPSELL STRATEGY CUSTOMER JOURNEY...............................................75 MARKETING................................................................................76-79 MEASUREMENT AND TRACKING.........................................................80-83

APPENDIX

2

Marriott International Confidential & Proprietary Information

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