CONCEPT & IDENTITY
DEFINING THE M CLUB IDENTITY
IS
IS NOT
SOPHISTICATED and MODERN
Pretentious, trendy or unapproachable
An exclusive space for our MOST VALUABLE CUSTOMERS
A public space that is accessible to everyone
SPACIOUS, BRIGHT and INVITING
Overcrowded
24/7 ACCESS to a FLEXIBLE space with a wide range of special amenities and benefits that our customers rated as most valuable
A singular, prescribed or limited experience
An open door, honor policy with no regard for the +1 guest limitations
A HOSTED door experience
Void of guest interaction, where hosts only bus tables and never approach guests
Guest-facing, pro-active service delivered by AUTHENTIC and ENGAGING hosts A complimentary, ARTISANAL breakfast buffet experience (with Grab & Go option) An UPSCALE evening experience with small bite hors d’oeuvres and premium alcoholic beverages available for purchase
A congested breakfast buffet or feeding frenzy
Free dinner or an unregulated honor bar
A space that TRANSITIONS from morning to day to evening
Static in light, music, service or offerings no matter what time of day
An opportunity to evolve the model to gain OPERATIONAL EFFICIENCIES and increase visibility of this valuable benefit to guests
A hidden benefit that relies on a traditional model
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Marriott International Confidential & Proprietary Information
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