UPSELL STRATEGY I MARKETING
MARKETING & MESSAGING
Marketing strategy to include: • Property- or market-specific marketing approaches that address key touch points, including all booking and check-in opportunities • Execution of on-property upsell and incremental revenue approaches at all guest touch points • MClubLounge.com ONCE YOUR M CLUB IS APPROVED • ReviewandfollowtheMHPT Pho togr aph y Guideline s & Instructions availableonMGS. • Check “M Club Field” in EPIC • You will receive a marketing package from Global Operations once you are certified. If you have specific questions regarding assets, please reach out to marriotthotelsbrandvoice @marriott.com
MARKETING PACKAGE WILL INCLUDE Overview of available assets, ordering and usage.
• Associate One-Pager • PromoCard • Wi-Fi Login Card • Food Signage • Menus • eCard Masthead
• Lettermark • Property METT Masthead • eConfirmation Tile
CHECK “M CLUB FIELD” IN EPIC • Transactional Email: Inclusion in EPIC will pull through email creative for confirmation, pre-arrival and cancellation emails • Inclusion in Marriott Brand Landing Page: Page will showcase key features of M Club and highlight all locations featuring an M Club All hotels must complete the M Club certification process in order to be eligible to receive and activate the exclusive M Club marketing collateral and support. Upon completion of certification, hotels will be sent their respective marketing package. Click here to visit the M Club MGS page for details on the certificatio n process.
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Marriott International Confidential & Proprietary Information
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