UPSELL STRATEGY I MARKETING
THE CRITICAL ROLE OF REVENUE MANAGEMENT
A strong revenue management strategy is critical to driving rate and upsell opportunity for your M Club. The M Club is a new, elevated Marriott Hotels executive lounge experience that our guests love and have never experienced in a Marriott Hotels property before. Not only have we upgraded the benefits, the M Club is an exciting evolution of the business model. Moving the M Club off the guest room floors expands your premium room capabilities and the size requirement formula ensures that you have more space to upsell. It’s time to think differently about our revenue management strategy. Revenue management plays a critical role in both how we drive a rate that is reflective of the superior experience you are delivering and how we optimize upsell. GUIDING PRINCIPLES TO A WINNING REVENUE MANAGEMENT STRATEGY: • Maximize pre-arrival upsel l opportunities. • Evaluate new premium room opportunities. • Price with confidence during ramp and as M Club awareness grows. • Optimize retail pricing through data-driven demand analysis using One Yield pricing capabilities. • Maintain the premium integrity of the M Club benefit. Usethe M Club Revenue Management Guide on MGSas a resource for specific revenue management guidance and activities to help you execute on these guiding principles. Click here to visit th e MGS for mor e inf ormatio n on th e M Club Revenue Managemen t Guide.
79
Marriott International Confidential & Proprietary Information
Made with FlippingBook. PDF to flipbook with ease