UPSELL STRATEGY I MEASUREMENT & TRACKING
MEASURING & REPORTING ON YOUR FINANCIAL SUCCESS ROI/ACCOUNTING TRACKER OVERVIEW M Club is an exciting opportunity to realize an attractive financial return. You’ve shifted the operating model, are providing more opportunity to upsell and drive incremental food & beverage revenue. Measuring and tracking how you are earning and spending money within the Lounge is an important step to fine-tuning your M Club strategy and sharing your exciting economic story. Financial review should include evaluation of optimal pricing to maximize capture while maintaining both a premium guest experience and perception.
We’ve developed an M Club Accounting Tracker template to assist and guide you in tracking incremental revenue and profit. Metrics within this tracker include (but are not limited to):
• Upsell Volume & Revenue (M Club Rooms & M Club Day Pass). • F&BRevenue. • Guest Room Revenue from keys earned back (when applicable). • Labor – Man Hours & Savings/Costs. • Food Savings/Cost. • Gross Operating Profit (GOP). • Net House Profit (NHP).
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Marriott International Confidential & Proprietary Information
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