UPSELL STRATEGY I MEASUREMENT & TRACKING
M CLUB SCORECARD
Download the M Club scorecard from MGS. Use this tool as a dashboard for reporting out to key stakeholders on the success of your M Club. Clic k her e to visit th e MGS for mor e inf ormatio n on th e M Club Acc ountin g Tracke r.otet Metrics within this template include: HOTEL & M CLUB OVERVIEW e.g., keys, keys added, M Club size, average premium rate GUEST FEEDBACK e.g., Executive Lounge scores, Elite Appreciation scores SCOPE ELEMENTS e.g., certification status, exceptions INCREMENTAL FINANCIAL RETURN e.g., investment cost, incremental upsell revenue, incremental F&B Utilize this template as a starting point and revise (when applicable) to show the most relevant and appropriate metrics reflective of your M Club performance.
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Marriott International Confidential & Proprietary Information
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