CONCEPT & IDENTITY
M CLUB STANDARDS SUMMARY DESIGN & OPERATIONS
DESIGN
24/7 ACCESS
F&B OFFERINGS
HOSTING
• Guest-focused service & engagement (i.e., hosted during core times • Hosted door during peak a.m. and p.m. hours to ensure brand standard of Elite + 1 ismet • GM or Executive Team presence (visit) during peak a.m. and p.m. times, weekdays and weekends • Ambiance- Music and lighting adjusted by daypart
• Grab&Go snacks, hot and cold beverages, filtered still and sparkling water station and self-service espresso coffee machine (near entry and separate from buffet) • Technology: Strongest Wi-Fi in the hotel, wireless printing, computer station(s), television(s), convenient power supply
• Breakfast buffet (either in M Club or in adjacent Greatroom/restaurant) • Evening hors d’oeuvres - single portions, high quality • Ability to order dinner from visible menu of hotel outlet (e.g., Greatroom, restaurant, Fresh Bites) • Ability to purchase alcoholic beverages in the evening through at least one of the below methods: £ Service from Greatroom or restaurant £ Self-service (enomatic wine station) £ In-lounge bartender
• Size- The larger of:
(1)10 1/2 square feet SF x number of Elite guests on peak day + 350 SF* (2) 1,400 SF(minimum size) • Lobby-level location • Marriott Modern design aesthetic • Dynamic Entry with on-strategy M Club signage (including key-card entry Iconic Door ) • Variety of seating to accommodate a range of guest experiences • Natural light (borrowed or direct)
OPTIONAL • Outdoor Space
• HostStand • BeerTaps *Formula is subject to change to fit the needs of future-looking Elite volume due to union or exceptional circumstances (e.g., integration) ^Evening beverage program must meet the following requirements: • In-Lounge server must acknowledge the guest within one-minute of their arrival • Beverages, with the exceptions of cocktails, can be and are delivered within three minutes of guest’s order • A second drink order is solicited before the first is less than 1/3 full
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Marriott International Confidential & Proprietary Information
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