FIGURE1 A business pitch is sometimes called an ‘elevator pitch’ because the listener should be able to understand the idea or concept in a short amount of time.
CASE STUDY: Inventing self-service machines The man who invented the self-service checkout system, Dr Howard Schneider, was laughed at when he ýrst pitched his machine to a supermarket chain in the 1980s. Back then, the idea of replacing humans with an object seemed ridiculous. Today, we can see how much the world has changed. The use of self-checkout systems is steadily increasing in Australia, even though some shoppers ýnd them frustrating and difýcult to use. Messages about unexpected items in the bagging area or the inability to locate pomegranates in the fruit category can lead to frustration and irritability and thus also customer dissatisfaction. Other people love the new invention because it provides convenience when they just ‘pop in’ for a few items. However, the machines are yet to provide a complete win for the stores, because they must still ‘staff’ the self- checkout areas to provide help with working the systems and in order to combat theft. Nevertheless, newer modules are already being built with increased scanning accuracy.
Jacaranda Humanities Alive 8 Victorian Curriculum Third Edition
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