VISIT OKC TAKES TOURISM TO NEW HEIGHTS In 2023, Visit Oklahoma City (Visit OKC) celebrated a series of remarkable achievements, showcasing the city's rising status as a vacation destination. The year began with the release of groundbreaking economic impact data, revealing that the city's visitor economy had reached unprecedented heights. A study by Tourism Economics reported a staggering annual economic impact of $4.3 billion, generated by 23.2 million visitors in 2022. This marked a historic milestone for OKC, surpassing the $4 billion mark for the first time and underscoring the pivotal role of tourism in the local economy.
Visit OKC introduced its Mobile Visitor Center in 2023, a converted Ford Transit Van that roams high- traffic events and venues across the city. This dynamic resource provides destination and attraction information and is a catalyst for visitor engagement. Acknowledging the need for continuous learning in the rapidly evolving hospitality industry, Visit OKC unveiled the OKC Insider Destination Training. This complimentary, on-demand training program is designed to equip tourism and hospitality workers with the latest destination information. Visit OKC’s new digital city guide features mobile- friendly content that hotel partners can utilize to promote destination information directly to visitors.
The success continued with notable convention sales victories. Following a site visit and bid submission, Visit OKC's Convention Sales team secured the hosting rights for the prestigious 2028 American Farm Bureau National Convention. With an estimated attendance of 12,000 and 12,000 room nights, this event promises to be one of the largest citywide conventions in OKC's history. The city also scored a major win as Nations Best Sports decided to relocate its show from Ft. Worth to OKC for the 2026-2027 seasons. This move is set to bring in over 7,100 room nights each year, reinforcing OKC's position as a premier destination for sports- related events.
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