SPONSOR Wrangler ® Celebrates 75 Years of Embodying The American West As a longtime sponsor of the WPRA, Wrangler® honors its authentic roots in western heritage through support of women in ProRodeo S ince 1947, Wrangler® has epitomized authentic western fashion, standing unwavered as an icon within the western space. Throughout the denim brand’s 75 years, Wrangler has evolved to create apparel fit for everyone from cowboys to rockstars but has made it a priority to always remain true to its roots in the western lifestyle, allowing the Wrangler name to become synonymous with the legacy of the west. The inspiration behind many of its classic designs stem from Wrangler’s ongoing involvement within the rodeo industry, and the brand is proud to have its history run parallel with the tradition of rodeo. Throughout the brand’s long-rooted history within ProRodeo, Wrangler has realized the need to provide women with the resources and opportunity to compete in professional rodeo, which has served as inspiration for several brand collaborations and initiatives in recent years. Serving as
a long-time supporter of the Women’s Professional Rodeo Association (WPRA), Wrangler has a long history of empowering the confidence and charisma of cowgirls in the professional rodeo space. As Wrangler has evolved over the years, the female consumer has been essential to their growth and success. The brand works hard to highlight exceptional women who proudly wear Wrangler, specifically in the rodeo industry. One of Wrangler’s recent initiatives when it comes to support of women in rodeo includes the announcement of its title sponsorship of the Wrangler National Finals Breakaway Roping. The largest annual breakaway
28 WPRA NEWS NOVEMBER 2022
Made with FlippingBook - Online catalogs