SPOTLIGHT
roping competition is live streamed exclusively through Wrangler Network, helping to promote the best women breakaway ropers in the world. For professional rodeo athletes and casual riders alike, Wrangler has strived to make its products fashionable and functional, designing apparel suitable for even the toughest cowgirls, which is why Wrangler partnered with the American Quarter Horse Association in the early 2000’s, to develop the perfect riding jean for women. After focus groups & fit sessions with a diverse group
of female riders, the Ultimate Riding Jean (URJ) was born. The jean features a slightly pitched waistband that sits lower in the front and higher in the back for maximum comfort and coverage in the saddle, which has helped to cement the URJ’s place as a staple in the closets of female riders nationwide. As western lifestyle remains a focal point in mainstream fashion and culture, Wrangler has laid the foundation for its popularity while keeping authenticity at the forefront, with rodeo and the spirit of the west remaining at the heart of the brand, a trend that continues throughout the anniversary year. For the cowboy of yesterday, today and tomorrow and with heritage stitched in every seam, Wrangler offers designs that are equipped with performance capabilities built for the dirt and strong enough for the toughest cowboys and cowgirls, as well as western inspired styles that nod to the cowboy spirit in us all. Inspiring confidence in wearers for decades, Wrangler celebrates its iconic legacy and looks forward to outfitting trailblazers for the next 75 years to come.
DEEP-GEL EQUINE COMFORT BOOTS
NOVEMBER 2022 WPRA NEWS 29 DECEMBER 2021 WPRA NEWS 29
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