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1
1. Home Sales 2. Home Prices 3. Total Market Volume 4. Inventory
The Numbers That Drive U.S. Real Estate
5. Mortgage Rates 6. Treasury Spread 7. Affordability
3
Copyright © 2024 Keller Williams Realty, Inc.
1.Home Sales - Annual
7.1
6.8
6.5
6.2
6.1
5.6
5.6
5.5 5.3 5.3
5.3 5.5
5.2 5.2 5.3
5.1 4.9
5.0
5.0
5.0
4.7
4.3 4.2 4.3
4.2 4.4
4.1
4.1 4.3
3.7 3.9 3.8
3.4 3.3 3.2 3.1
'89 '91
'93
'95
'97
'99
'01
'03
'05
'07
'09
'11
'13 '15 '17 '19 '21 '23 '24 (proj.)
2023 Sales
Total Annual Single-Family Home Sales (in Millions)
Copyright © 2024 Keller Williams Realty, Inc.
Copyright ©2024 “December Existing Home Sales.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission Jan. 26, 2024.
The Numbers That Drive U.S. Real Estate | Vision 2024
4
1.Home Sales - Monthly
SEASONAL INCOME CYCLE
MORE INCOME
LESS INCOME
6.49
5.92
JAN
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
5.69
5.57
5.40
5.13
4.88
4.77
4.68
4.55
4.44
4.43
4.30
4.29
4.16
4.12
4.07
4.04
4.03
4.00
3.95
3.82
3.79
3.78
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Seasonally Adjusted Annualized Sales Rate
2022
2023
Copyright © 2024 Keller Williams Realty, Inc.
Copyright ©2024 “December Existing Home Sales.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission Jan. 26, 2024.
The Numbers That Drive U.S. Real Estate | Vision 2024
5
2.Home Prices - Annual
9.3% Above Trend
390 398
351
357
24% Above Trend
297
222
222
166
94
'89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11 '13 '15 '17 '19 '21 '23 '24 (proj.) Long-term Trend = 4% Annual Median Home Price (in Thousands $USD)
Copyright © 2024 Keller Williams Realty, Inc.
Copyright ©2024 “December Existing Home Sales.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission Jan. 26, 2024.
The Numbers That Drive U.S. Real Estate | Vision 2024
6
2.Home Prices - Annual Appreciation
'90-'00 3.9%
'12-'19 6.4%
'20-'22 12.5%
'23-'24 1.6%
'01-'05 8.9%
'06-'11 -4.4%
18.2
12.4
11.5
10.2
9.1
8.4 9.3
6.6 7.7
6.4
5.1 5.7 4.9 4.9 5.7 6.8
5.2
3.9 4.1 4.6 5.2 5.3
2.6
2.6 3.1 3.8 3.0
1.0
0.9 2.2
0.2
-1.3
-3.9
-9.5
-12.9
'90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24 (proj.)
Annual Median Home Price Appreciation (%)
Copyright © 2024 Keller Williams Realty, Inc.
Copyright ©2024 “December Existing Home Sales.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission Jan. 26, 2024.
The Numbers That Drive U.S. Real Estate | Vision 2024
7
2.Home Prices - Appreciation, Historical
Pandemic Housing Boom and High Infation
Infation on Its Way to All Time High
Mar ’22 21.35%
Stagfation of the Mid-1970s
Sep '05 14.51% The Housing Bubble
Feb ’79 16.22%
Jan '75 11.28%
0%
Jul '73 0.61%
Dec '82 0.57%
Apr '59 -0.87%
May '23 -0.43% Fed Raising Rates
Mar '91 -2.15% Savings and Loan Crisis
1973 Oil Crisis
Volcker Recessions; Fed Raises Rates to All-Time high
Eisenhower Recession; Fed Raised Rates
Feb '09 -12.75% Great Recession and Housing Crisis
'54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '23
Copyright © 2024 Keller Williams Realty, Inc.
Source: Robert Schiller Irrational Exuberance , S&P CoreLogic Case-Shiller U.S. National Home Price Index
The Numbers That Drive U.S. Real Estate | Vision 2024
8
3.Total Market Volume
Agent Count 1.58M
Agent Count 1.36M
Agent Count Drop, 2007 to 2008 -140,472
2.83
Agent Count 761K
2.53
2.24
2.09
1.89
1.87
1.74
1.66
1.59 1.59 1.65
1.50
1.40
1.37
1.34
1.25 1.26
1.16
1.05
0.94 0.92 0.91 1.00
0.92 1.00 0.89
'99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 (proj.) Dollar Value (in Trillions $USD) 2023 Volume NAR Agent Count
Copyright © 2024 Keller Williams Realty, Inc.
Copyright ©2024 “December Existing Home Sales.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission Jan. 26, 2024.
The Numbers That Drive U.S. Real Estate | Vision 2024
9
3.Total Market Volume - Infation-Adjusted
Agent Count 1.58M
Agent Count 1.36M
Agent Count Drop, 2007 to 2008 -140,472
3.15
2.90
Agent Count 761K
2.65
2.60
2.60
2.24
2.19
2.16
2.09
1.96
1.88
1.87 1.95 1.91 1.93
1.78
1.66
1.65 1.63
1.54 1.57
1.43
1.41
1.32 1.28 1.25
'99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24 (proj.) Infation-Adjusted Dollar Value (in Trillions $USD) 2023 Volume NAR Agent Count
Copyright © 2024 Keller Williams Realty, Inc.
Copyright ©2024 “December Existing Home Sales.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission Jan. 26, 2024.
The Numbers That Drive U.S. Real Estate | Vision 2024
10
4. Inventory - Annual
8.9% Avg. Appreciation
-4.4% Avg. Appreciation
6.4% Avg. Appreciation
12.5% Avg. Appreciation
10.4
9.4
8.9
8.8
8.3
6.5
5.9
4.9 5.2
4.8
4.6 4.7 4.7
4.4
4.3 4.5
3.9 4.0 3.9
3.1
3.1
2.7
2.3
'01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Balanced = 6 months
Annual Months Supply of Inventory
Copyright © 2024 Keller Williams Realty, Inc.
Copyright ©2024 “December Existing Home Sales.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission Jan. 26, 2024.
The Numbers That Drive U.S. Real Estate | Vision 2024
11
5.Mortgage Rates - Annual
16.63
7.74 5.98 6.81
'72
'76
'80
'84
'88
'92
'96
'00
'04
'08
'12
'16
'20 '23
Annual Mortgage Rate (%)
Historical Average from '72-'23
Historical Average from '90-'23
Copyright © 2024 Keller Williams Realty, Inc.
The Numbers That Drive U.S. Real Estate | Vision 2024
12
Source: Freddie Mac
5.Mortgage Rates - Monthly
Oct '23 7.62
Oct '22 6.90
Jan '24 6.64
Jun '22 5.52
Nov '18 4.87
Aug '22 5.22
Dec '16 4.20
Mar '21 3.08
Jan '15 3.67
Dec ’20 2.68
Avg. 30-Year Fixed Mortgage Rate (%)
Copyright © 2024 Keller Williams Realty, Inc.
The Numbers That Drive U.S. Real Estate | Vision 2024
13
Source: Freddie Mac
6.Treasury Spread
Q4 '08 2.46%
Q2 '20 2.55%
Q4 '23 2.85%
Q3 '00 2.13%
1.74%
Q2 '21 1.41%
Q1 '10 1.28%
Q1 '94 1.21%
'90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Spread Between 30-Year Fixed Rate Mortgage and 10-Year Treasury
Historical Average
Copyright © 2024 Keller Williams Realty, Inc.
The Numbers That Drive U.S. Real Estate | Vision 2024
14
Source: Board of Governors of the Federal Reserve System (U.S.)
7. Affordability
1981 49%
2006 32%
2023 32%
27%
20%
1972 22%
1998 21%
2020 18%
2012 17%
'72 '75 '78 '81 '84 '87 '90 '93 '96 '99 '02 '05 '08 '11 '14 '17 '20 '23
P&I as % of Income
Historical Average: 1972-2023
Historical Average: 2000-2023
Copyright © 2024 Keller Williams Realty, Inc.
Source: KW Research, Robert Shiller U.S. Home Prices 1890-present, Freddie Mac, U.S. Census Bureau
The Numbers That Drive U.S. Real Estate | Vision 2024
15
The Numbers That Drive Canadian Real Estate
1. Home Sales 2. Home Prices 3. Inventory 4. Mortgage Rates 5. Affordability
16
Copyright © 2024 Keller Williams Realty, Inc.
1.Home Sales - Annual
666
553
541
521
516
508
499
491
483
482 483
466
461
460
447 458 454 457
444
431
418 434
380
335 332 324 331 314
321
298 298
295
261
246
'90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
2023 Sales
Total Annual Single-Family Home Sales (in Thousands)
Copyright © 2024 Keller Williams Realty, Inc. The Numbers That Drive Canadian Real Estate | Vision 2024
17
Source: The Canadian Real Estate Association (CREA)
2.Home Prices - Annual
678 687 704
567
510
490 502
489
442
408
383
363 364
339
307 305 321
277
249
226
207
172 189
149 150 153 158 151 151 155 152 158 164 147 142
'89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Avg. Home Price (in Thousands C$)
4% Growth Projected from 1989
Copyright © 2024 Keller Williams Realty, Inc.
The Numbers That Drive Canadian Real Estate | Vision 2024
18
Source: The Canadian Real Estate Association (CREA)
3. Inventory
78
72
70
68
67
65 65
63
62 62
60
59
59
59
58
57
56
56
55
52 53 52 53 54
50 50
48
47
47
44 42 42
40
39
33
'89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Home Sales As a Percentage of New Listings
40%
60%
Copyright © 2024 Keller Williams Realty, Inc.
The Numbers That Drive Canadian Real Estate | Vision 2024
19
Source: The Canadian Real Estate Association (CREA)
4.Mortgage Rates
11.1
9.5
9.5 9.2
8.8
8.4
7.9
7.6
7.4
7.1 6.9
7.1 7.1
7.0
6.7
6.7
6.2 6.0 6.4
5.7
5.4 5.2 5.2 5.6 5.6
5.3 5.3
4.9 4.8
4.9 4.7 4.7 4.8
'91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Average Annual Mortgage Rate, 5-Year Fixed (Percentage)
Copyright © 2024 Keller Williams Realty, Inc.
The Numbers That Drive Canadian Real Estate | Vision 2024
20
Source: Bank of Canada
5. Affordability
Percentage of Income for P&I Plus Taxes and Insurance
Change From 2022
Historical Average
Property Type
69%
3%
44%
Single Family
44%
2%
33%
Standard Condo
Copyright © 2024 Keller Williams Realty, Inc.
The Numbers That Drive Canadian Real Estate | Vision 2024
21
Source: RBC
1. Gross Domestic Product 2. Unemployment 3. Personal Savings Rate 4. Infation 5. Consumer Sentiment
The U.S. Economy
22
Copyright © 2024 Keller Williams Realty, Inc.
1. GDP - Annual
5.8
4.8
4.4 4.5
4.1
4
3.9
3.8
3.5
3.5
3
2.9
2.8
2.8
2.8
2.7
2.7
2.5 2.3 2.1
2.5
2.5
2.5
2
1.9
1.9
1.8
1.7
1.6
1
0.1
-0.1
-2.2
-2.6
'90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 ’23
Real GDP Year-Over-Year Change (%)
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
23
Source: U.S. Bureau of Economic Analysis
1. GDP - Quarterly
34.8
7.0
5.2 4.7
3.8 5.2 6.2 4.2
4.9
3.8 3.1 3.4
3.5
3.3 2.3
3.3
3.2 2.9
2.6 3.2 4.6 2.4 1.9 0.9
2.7 2.6 2.2 2.1
2.4 1.2 2.4 2.0 1.9
2.3 2.9
1.8
1.3 0.6
0.6
-0.6
-1.4
-2.0
-5.3
-28.0
Quarterly GDP (%)
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
24
Source: U.S. Bureau of Economic Analysis
1. GDP - Growth vs. Home Sales
2.5%
1.9%
0%
-3.2%
-18.3%
'90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
GDP Growth
Existing Home Sales Growth
Copyright © 2024 Keller Williams Realty, Inc.
25 Source: U.S. Bureau of Economic Analysis, Copyright ©2024 “December Existing Home Sales.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. Reprinted with permission. Jan 26, 2024
The U.S. Economy | Vision 2024
2. Unemployment - Annual
9.6
9.3
8.9
8.1
8.1
7.5
7.4
6.9
6.9
6.2
6.1
5.8 6.0
5.8
5.6
5.6 5.4
5.5
5.3
5.3
5.1
4.9
4.9
4.7
4.6 4.6
4.5
4.4
4.2 4.0
3.9 3.7
3.6 3.6
'90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '23
Unemployment (%)
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
26
Source: U.S. Bureau of Labor Statistics
2. Unemployment - Annual
1982 9.7%
2010 9.6%
1975 8.5%
2020 8.1%
1992 7.5%
1960 5.5%
1989 5.3%
2000 4.0%
2023 3.6%
1969 3.5%
'60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '23
Unemployment (%)
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
27
Source: U.S. Bureau of Labor Statistics
2. Unemployment - Monthly
6.3 6.2
6.0 6.0 5.8 5.9
5.4 5.2
4.7 4.6
4.2
3.9 4.0
3.8 3.6 3.6 3.6 3.6
3.8 3.8 3.9 3.7 3.7 3.7 3.7 3.6 3.5 3.6 3.5 3.4 3.6 3.5 3.4
3.5 3.7 3.5 3.7
Jan '21 Apr '21 Jul '21 Oct '21 Jan '22 Apr '22 Jul '22 Oct '22 Jan '23 Apr '23 Jul '23 Oct '23 Jan '24
Unemployment (%)
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
28
Source: U.S. Bureau of Labor Statistics
3.Personal Savings Rate
1973 13.5%
2021 11.1%
1959 10.3%
1992 9.4%
2012 7.9%
8.3%
5.2%
2023 4.5%
2005 2.3%
2020 1.5%
'59 '61 '63 '65 '67 '69 '71 '73 '75 '77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11 '13 '15 '17 '19 '21 '23
Personal Savings Rate (%)
Average Since 1959
Average Since 2000
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
29
Source: U.S. Bureau of Economic Analysis
4. Infation - Annual
6.4%
6.1%
5.7%
5.2%
3.4% 3.9%
2.0%* 2.0%*
2%
*Proj.
'90 '92 '94 '96 '98 '00 '02 '04 '06 '08 '10 '12 '14 '16 '18 '20 '22 '24 '25
CPI (Includes Energy and Food)
Core CPI (Excludes Energy and Food)
Target = 2%
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
30
Source: U.S. Bureau of Economic Analysis
4. Infation - Affordability in Perspective
240%
Hospital Services (238.3%)
200%
College Tuition & Fees (177.6%)
160%
Food & Beverages (90.3%) Average Hourly Wages (93.8%) Childcare & Nursery School (123.2%) Medical Care Services (123.9%) College Textbooks (130.8%)
120%
80%
Housing (88.8%)
40%
Household Furnishings/Operations (15.7%) New Cars (25.1%)
0%
Clothing (0.8%)
Cell Phone Services (-37.1%)
-40%
Computer Software (-71.9%) Toys (-72.2%) TVs (-97.7%)
-80%
'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
31
Source: U.S. Bureau of Labor Statistics
5.Consumer Sentiment
Feb '20 101.0
Jun '21 85.5
Jan '19 91.2
Jan '24 79.0
Feb ’23 67.0
Apr '20 71.8
Aug '21 70.3
Jun '23 64.4
Jun '22 50.0
Jan '19 May '19 Sep '19 Jan '20 May '20 Sep '20 Jan '21 May '21 Sep '21 Jan '22 May '22 Sep '22 Jan '23 May '23 Sep '23 Jan '24
Copyright © 2024 Keller Williams Realty, Inc.
The U.S. Economy | Vision 2024
32
Source: U.S. Bureau of Economic Analysis
The Canadian Economy
1. Gross Domestic Product 2. Unemployment 3. Infation
33
Copyright © 2024 Keller Williams Realty, Inc.
1.Gross Domestic Product
5.2 5.2
4.5
4.3 3.9
3.6
3.1 3.2
3.1 3.1
3.0
3.0 2.8
2.9
2.7
2.6
2.3
2.1
1.9
1.8
1.8
1.8
1.6
1.0
1.0
0.7 1.0
-2.9
-5.2
'95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 (est.)
Real GDP, Year-Over-Year Change (Percentage)
Copyright © 2024 Keller Williams Realty, Inc. The Canadian Economy | Vision 2024
34
Source: Org. for Economic Cooperation and Development
2. Unemployment
9.5 9.6
9.5
9.1
8.4 8.1
8.3
7.7 7.6
7.6
7.6
7.5
7.3 7.1
7.2
7.2
6.9 6.9 7.1
6.8
6.8
6.4
6.3 6.1 6.2
5.9 5.7
5.3 5.4
'95
'97
'99
'01
'03
'05
'07
'09
'11
'13
'15
'17
'19
'21
'23
Long-Term Average = 8.2%
Unemployment
Copyright © 2024 Keller Williams Realty, Inc. The Canadian Economy | Vision 2024
35
Source: Org. for Economic Cooperation and Development
3. Infation
3.7% 3.4%
2.0%
'95 '96 '97 '98 '99 '00 '01 '02 '03 '04 ‘05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
CPI (Includes Energy and Food)
Core CPI (Excludes Energy and Food)
Target = 2%
Copyright © 2024 Keller Williams Realty, Inc. The Canadian Economy | Vision 2024
36
Source: Org. for Economic Cooperation and Development
1. Sides Per Agent 2. Volume Per Agent 3. Listings with Price Drops 4. New Listings 5. Distressed Sales 6. Credit Conditions 7. New Homes 8. Student Loan Debt 9. Household Debt Service Ratio 10. Economic Risks in 2023
U.S. Events
37
Copyright © 2024 Keller Williams Realty, Inc.
1.Sides Per Agent
NAR adds 591K agents Sides per drop 13.5 to 7.5
NAR sheds 338K agents Sides per increase 6.9 to 9.3
NAR adds 581K agents Sides per drop 9.8 to 5.3
2008-2012
2013-2023
2000-2007
14.0
13.8
13.5
10.0
9.9
9.8
9.4
8.0
7.0
6.9
5.7
5.3
'77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11 '13 '15 '17 '19 '21 '23'24 (proj.) Historical Average Sides Per Agent
Copyright © 2024 Keller Williams Realty, Inc. U.S. Events | Vision 2024
38
Source: National Association of REALTORS® and KW Research
2.Volume Per Agent
3.63
3.00
2.97
2.69
2.57
2.40
2.40
1.67
'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23 '24
Volume Per Agent (in Millions $USD)
2023 Volume Per Agent
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
39
Source: National Association of REALTORS® and KW Research
3.Listings With Price Drops - Percentage
61%
58%
57%
56%
55%
53%
50%
46%
43% 42% 43%
41%
39%
37%
36% 35% 34%
33%
32%
31%
24%
21%
16%
13%
Jan ’22
Mar
May
Jul
Sep
Nov
Jan ’23
Mar
May
Jul
Sep
Nov Dec
Percentage of Listings With at Least One Price Drop
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
40
Source: KW Research
4.New Listings
2022: 5.4M
2023: 4.8M
631K
567K
565K
520K
507K 492K
482K 479K
476K
447K
430K
427K 442K
425K 419K
395K
357K
356K
348K 335K
346K
313K
238K
233K
Jan ’22
Feb Mar Apr May Jun Jul
Aug Sep Oct Nov Dec Jan ’23
Feb Mar Apr May Jun Jul
Aug Sep Oct Nov Dec
Number of New Listings
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
41
Source: KW Research
5.1. Distressed Sales
13%
12%
10%
13%
12%
27%
4%
22% 24%
19%
3%
2%
12%
10% 8%
6% 5% 4%
1% 1% <1% <1% 1% 2%
'08
'09
'10
'11
'12
'13
'14
'15
'16
'17
'18
'19
'20
'21
'22
'23
Foreclosures
Short Sales
Not Broken Out
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
42
Source: National Association of REALTORS®
5.2. Underwater Homes
24.7
24.4
22.0
13.0
10.3
8.1
6.3
6%
4.9
4.0
3.7
3.0
2.1
1.9
1.8
Q3 '10 Q3 '11 Q3 '12 Q3 '13 Q3 '14 Q3 '15 Q3 '16 Q3 '17 Q3 '18 Q3 '19 Q3 '20 Q3 '21 Q3 '22 Q3 '23
Historical Average
Underwater Homes (% of Mortgaged Homes)
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
43
Source: CoreLogic Homeowner Equity Insights
6.Credit Conditions
Tightening
Loosening Steady
Loosening
Tightening
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
44
Source: FRB SLOOS
7.1. New Home Starts
1,465 1,716
1,127
1,046
1,005
991
1,000
908
888
876
849
782
715
648
622
618
535
471
445
431
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Long-Term Average
New Single-Family Home Starts (in Thousands)
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
45
Source: U.S. Census Bureau
7.2. New Home Sales
1,279
1,049
822
769
762
685
668
641
616
614
650
562
503
482
440
430
374
368
321
306
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Long-Term Average
New Single-Family Home Sales (in Thousands)
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
46
Source: U.S. Census Bureau
8.Student Loan Debt
$3.1T
$2.9T $3.0T $3.0T $3.0T
$2.9T
$2.9T
$2.7T
$2.6T
$1.9T
$1.9T
$1.8T $1.8T
$1.8T $1.9T $2.1T
$2.1T
$2.0T $1.9T
$1.6T $1.6T $1.6T $1.6T $1.5T $1.4T
$1.4T $1.3T $1.2T
$1.1T $1.0T
$0.9T $0.9T $0.8T $0.7T
$0.6T $0.5T $0.4T
$0.4T
'05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Student Loans (in Trillions)
All Other Consumer Debt (in Trillions; Excludes Mortgage)
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
47
Source: Federal Reserve Bank of New York
9.Household Debt Service Ratio
13.1% 12.9%
12.7% 12.8%
12.4% 12.4% 12.3% 12.2%
12.3%
11.8%
11.3%
10.6%
10.1% 10.2% 10.0% 10.0% 10.1% 10.0% 9.9% 9.9%
9.8% 9.7%
6.0% 5.9%
6.0%
9.3% 9.1%
6.3%
5.6%
6.6% 6.6% 6.4% 6.3%
6.2%
5.1%
5.0%
5.0% 5.2% 5.3%
5.5% 5.6% 5.7% 5.7% 5.8%
5.8% 5.8% 5.4% 5.3%
6.7% 6.2% 6.8% 7.1% 7.0%
5.8% 5.9% 6.4% 5.7% 5.8% 5.8%
5.6% 5.2%
5.0% 4.7% 4.5%
4.5% 4.3% 4.2% 4.2% 3.9%
3.7% 4.0% 4.0%
'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Mortgage Debt Service Ratio
Consumer Debt Service Ratio
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
48
Source: FRED
10.Economic Risks in 2024
1. Ineffectual Governance 2. Global Conficts – Political and Direct 3. Financial System Risks Stemming from Commercial Real Estate 4. Natural Disasters and Severe Weather Events
Copyright © 2024 Keller Williams Realty, Inc.
U.S. Events | Vision 2024
49
1. The World’s Wealthy 2. Allocation of Financial Investments 3. Days on Market 4. Listings With Price Drops
Luxury
50
Copyright © 2024 Keller Williams Realty, Inc.
1.The World’s Wealthy
Population of HNWI in North America, in Millions
Total Wealth of HNWI in North America, in Trillions
Year 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
2.7M 3.1M 3.4M 3.3M 3.7M 4.3M 4.7M 4.8M 5.2M 5.7M 5.7M 6.3M 7.0M 7.9M 7.4M
$9.1T
$10.7T $11.6T $11.4T $12.7T $14.9T $16.2T $16.6T $18.0T $19.8T $19.6T $21.7T $24.3T $27.7T $25.6T
*HNWI = High Net Worth Individuals
Copyright © 2024 Keller Williams Realty, Inc.
Luxury | Vision 2024
51
Sources: Capgemini and RBC Wealth Management
2.Allocation of Financial Investments
Year 2008 2009 2010 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Real Estate
Cash/Deposits
Fixed Income
Stock Market
Alt. Investments
18% 18% 19% 20% 19% 18% 18% 14% 17% 16% 15% 15% 15% 15%
21% 17% 14% 28% 27% 26% 24% 27% 27% 28% 25% 24% 24% 34%
29% 31% 29% 16% 16% 17% 18% 18% 16% 18% 17% 18% 18% 15%
25% 29% 33% 26% 25% 27% 25% 31% 31% 26% 30% 30% 29% 23%
7% 6% 5%
10% 14% 13% 16% 10%
9%
13% 13% 14% 14% 13%
Copyright © 2024 Keller Williams Realty, Inc.
Luxury | Vision 2024
52
Sources: Capgemini and RBC Wealth Management. *No data for 2011.
3.Luxury: Days on Market
118
111
104 105
104
101
97 97
95
95
91
91
90 91
90
87
86
86 85 87
84 81
83
83 81 83 82
82
81
77
74 74 75 76
74 72
72
71 70
69 72
68 68 67 67
66 67 69
Jan ’22
Feb Mar Apr May Jun Jul
Aug Sep Oct Nov Dec Jan ’23
Feb Mar Apr May Jun Jul
Aug Sep Oct Nov Dec
Luxury Days on Market
Non-Luxury Days on Market
Copyright © 2024 Keller Williams Realty, Inc.
Luxury | Vision 2024
53
Source: KW Research
4.Luxury: Listings With Price Drops
23%
23%
22%
22%
21% 22% 22%
21%
20% 20%
20%
20%
19%
17%
16%
16% 17%
14%
13%
12%
12%
10%
8% 7%
Jan ’22
Feb Mar Apr May Jun Jul
Aug Sep Oct Nov Dec Jan ’23
Feb Mar Apr May Jun Jul
Aug Sep Oct Nov Dec
Percentage of Listings With at Least One Price Drop
Copyright © 2024 Keller Williams Realty, Inc.
Luxury | Vision 2024
54
Source: KW Research
1. Commercial Trends 2. Multifamily Units Started 3. Loan Delinquency Rates
Commercial
55
Copyright © 2024 Keller Williams Realty, Inc.
1.Commercial Trends
1. Offce
a. Highest vacancy rates on record. b. Declining rents. c. Most pressure on non Class A spaces as tenants move to quality. d. $2.8T in commercial debt due in the next 4 years. Offce is the most at risk. 2. Multifamily a. Downward pressure on rents from surge in construction over the last three years. 3. Retail a. Continuing transition to mixed-use and “consumer experience”-oriented spaces. b. Vacancy rates slightly above pre-pandemic levels.
4. Industrial a. Slight pullback after surge in pandemic-era ecommerce. b. Rent growth has slowed but remains positive.
Copyright © 2024 Keller Williams Realty, Inc.
Commercial | Vision 2024
56
2.Multifamily Units Started
906
459
423
371
133
98
'65 '67 '69 '71 '73 '75 '77 '79 '81 '83 '85 '87 '89 '91 '93 '95 '97 '99 '01 '03 '05 '07 '09 '11 '13 '15 '17 '19 '21 '23
Starts
Historical Average
Copyright © 2024 Keller Williams Realty, Inc.
Commercial | Vision 2024
57
Source: U.S. Census Bureau
3.Loan Delinquency Rates
11.73%
8.55%
4.0%
1.07%
0.90%
'91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Average '91 to present
Commercial Real Estate Loan Delinquency Rate
Copyright © 2024 Keller Williams Realty, Inc.
Commercial | Vision 2024
58
Source: FRED
National Association of REALTORS ®
2023 Profle of Home Buyers and Sellers
59
First-Time Home Buyers
50%
47%
42% 42% 42%
41%
40% 40% 40%
39%
39%
38%
37%
36%
35%
34%
34%
33%
33% 33%
32%
32%
31%
26%
'00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
First-Time Home Buyers
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
60
Source: 2023 Profle of Home Buyers and Sellers
Primary Reason for Purchasing a Home
2006 2010 2017 2018 2019 2020 2021 2022 2023 32% 31% 30% 29% 29% 27% 28% 22% 26%
Desire to own a home Desire for a larger home
14
9 5 8 7 3 3 3 2 6 1
10
9 8 7 8 5 5 3 2 2 2 2 7
9 9 8 7 6 5 3 3 2 2 2 7
10
11 10
7
11 12
Desire to be closer to family/friends Change in family situation Job-related relocation or move
*
8 8 8 5 5 4 2 3 2 2 7
9 8 6 6 5 3 2 3 2 2 6
16
9
7 5 5 5 2 3 2 2 2 7
6 6 8 8 1 2 2 2 1 8
8 6 6 5 3 2 2 2 2 1
12
Desire for a smaller home
5 4 7
Retirement
Desire to be closer to job/school/transit
Establish a household
* * *
Affordability
Financial Security
Desire for a newly built or custom-built home
N/A
N/A
8
5
Desire for a home in a better area
* Less than 1%
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
61
Source: 2023 Profle of Home Buyers and Sellers
Tenure in Previous Home
2007 2010 2017 2018 2019 2020 2021 2022 2023 6% 3% 4% 9% 4% 4% 8% 4% 2%
1 year or less
23
8
10 15 13 11 16 10 12
2 to 3 years
17 16 12 12 14 14 14 13 14
4 to 5 years
13 18 10
8
11 12 10 12 12
6 to 7 years
13 17 14 12 10 11
9
12 11
8 to 10 years
12 17 21 17 16 16 15 13 13
11 to 15 years
7
8
11 11 12 13 11 10 11
16 to 20 years
10 13 17 16 19 20 18 25 25
21 years or more
Median
6
8
10
9
10 10
8
10 10
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
62
Source: 2023 Profle of Home Buyers and Sellers
Buyer’s Expected Tenure
2006 2010 2017 2018 2019 2020 2021 2022 2023 1% 1% 1% 1% 1% 1% 2% 3% 2%
1 year or less
11
3
3 9 3
5
5
5
5
5
5
2 to 3 years
18 12
14 14 14 16 15 13
4 to 5 years
7
3
4
4
4
4
2
4
6 to 7 years
12 13 14 22 20 23 23 17 22
8 to 10 years
6
5
6
10 10
9
9
8
8
11 to 15 years
20 22 27 43 45 44 41 50 45
16 to 20 years
24 42 36
1
1
1
1
1
1
Don’t Know
Median
8
10 15 15 15 15 12 15 15
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
63
Source: 2023 Profle of Home Buyers and Sellers
Weeks in Home Search
12 12 12 12 12
10
10 10 10 10 10 10
10 10
8 8 8 8 8
8 8
'03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
64
Source: 2023 Profle of Home Buyers and Sellers
First Step in Buying Process
2007 2010 2017 2018 2019 2020 2021 2022 2023 32% 36% 42% 44% 44% 43% 41% 52% 41% 20 19 17 17 16 18 19 19 20
Looked online for properties for sale
Contacted a real estate agent
12 11 12 11 12
9 7 7 6 4 2 2 1 1 1
10
6 7 4 5 1 1 2 2
11
Looked online for information about the buying process
7 9 1 7 1 2
8 7 7 4 1 1
8 6 6 3 1 1 1 1 1
7 6 6 4 1 1 1 1 1
7 6 5 4 1 1 1 1 1
9 7 5 2 2 1 1 1
8 7 4 3 2 2 2 1
Contacted a bank or mortgage lender
Talked with a friend or relative about buying process
Drove by homes/neighborhoods
Visited open houses
Contacted builder/visited builder models
Contacted a home seller directly
*
*
Looked up neighborhood information
1 5
2 2
* *
Attended a home buying seminar
*
*
Looked in newspapers, magazines, or home buying guides
* Less than 1%
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
65
Source: 2023 Profle of Home Buyers and Sellers
Information Sources Buyers Use
2006 2010 2017 2018 2019 2020 2021 2022 2023 85% 88% 89% 86% 87% 87% 87% 86% 88%
Real estate agent
74 52 39 48 19 15 12
73 53 37 46 18 13 10
73 51 35 39 15 11
76 53 41 41 18 10
74 41 40 35 19
73 28 40 39
72 50 38 33 17
Mobile or tablet search device
N/A
N/A
47
45
Open house
Online video site
N/A
N/A
63 26 55 34
57 16 36 23
Yard sign
9
Home builder
7 6 4 2 2
12
6 5 4 3 2
Print newspaper advertisement
7 4 3 3
8 4 3 3
7 2 2 2
Home book or magazine
9
5 7 3
5 2 3
5 3 3
Billboard
11
Television
5
Relocation company
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
66
Source: 2023 Profle of Home Buyers and Sellers
Where Buyers Found the Home They Purchased
2006 2010 2017 2018 2019 2020 2021 2022 2023 24% 37% 49% 50% 52% 51% 51% 51% 52%
Internet
36
38
31
28
29
28
28
29
28
Real estate agent
8 8
4 6
6 6 7 2 1
5 7 7 3 1
4 6 6 3
5 6 7 3
6 6 4 3
1
6 4 4 3
Home builder or their agent
10
Friend, relative, or neighbor
15
11
4 5
Yard sign/Open house sign
3 5 1
2 2
Directly from sellers/Knew the sellers
* * *
* * *
* * *
* * *
* * *
Print newspaper advertisement
* *
* *
* *
Home book or magazine
*
Other
* Less than 1%
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
67
Source: 2023 Profle of Home Buyers and Sellers
Value of Website Features
Detailed property info Property photos Floor plans Details about recently sold properties Neighborhood info Virtual tours Real estate agent contact info Pending sales/contract status Interactive maps Videos Info about upcoming open houses Virtual open houses Virtual listing appointments
65% 65%
15% 15%
19% 19%
80% 80% 71% 65% 64% 65% 68% 58% 48% 51% 49% 26% 23%
47%
24%
5%
24%
28%
37%
9%
26%
32%
32%
8%
28%
33%
32%
8%
27%
43%
25%
10%
22%
30%
28%
11%
31%
22%
26%
13%
39%
21%
30%
13%
36% 36%
19%
30%
15%
9% 9%
17%
17%
57%
14%
16%
61%
Very Useful
Somewhat Useful
Not Useful
Did Not Use
Very Useful / Somewhat Useful
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
68
Source: 2023 Profle of Home Buyers and Sellers
Method of Home Purchase
6%
5%
83% 89% 89% 88% 88% 87% 88% 86% 87% 89% 88% 87% 86% 89% 79% 81% 77%
69%
'01
'07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17 '18 '19 '20 '21 '22 '23
Agent or Broker
Builder or Builder's Agent
Previous Owner
Other
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
69
Source: 2023 Profle of Home Buyers and Sellers
Buyer Representation Agreement
2006 2010 2017 2018 2019 2020 2021 2022 2023
Yes, a written arrangement
44% 40% 40% 40% 39% 40% 40% 35% 41%
Yes, an oral arrangement
20
17
17
16
19
17
17
18
17
No
26
29
28
31
28
28
27
34
26
Don’t know
11
13
15
14
14
15
16
14
16
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
70
Source: 2023 Profle of Home Buyers and Sellers
What Buyers Want from Their Agent
50%
Help fnding the right home to purchase
12%
Help negotiating sale terms
11%
Help with price negotiations
7% 7%
Help with paperwork
Price of comparable home sales
4%
Help determine what buyer can afford
3% 3%
Help fnd and arrange fnancing
Teach buyer about neighborhood
Help fnd renters for buyer's property
Less than 1%
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
71
Source: 2023 Profle of Home Buyers and Sellers
How Buyers Found Their Agent
2006 2010 2017 2018 2019 2020 2021 2022 2023
40% 48% 42% 41% 41% 40% 47% 38% 43%
Referred by (or is) a friend, neighbor, or relative
13
9
12
12
12
13
13
12
13
Used agent previously to buy or sell a home
7
7
7
7
10
7
Inquired about specifc property viewed online
N/A
N/A
N/A
7
10
9
6
5
6
7
9
7
Website
5
3
5
5
6
5
5
6
5
Referred by another real estate agent or broker
7
6
4
4
3
3
5
9
5
Saw contact information on for sale/open house sign
7
7
6
5
5
6
4
3
5
Visited an open house and met agent
3
3
4
3
4
4
3
5
3
Personal contact by agent (telephone, email, etc.)
4 4
3 5
2
2
2
2
2
1
2
Referred through employer or relocation company
2
1
1
1
1
2
1
Walked into or called offce and agent was on duty
1
1
1
1
1
1
1
Mobile or tablet application
N/A
N/A
7
7
11
11
11
10
6
2
6
Other
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
72
Source: 2023 Profle of Home Buyers and Sellers
Buyer Interviews
2006 2010 2017 2018 2019 2020 2021 2022 2023
One
65% 64% 70% 68% 75% 73% 73% 67% 71%
Two
20
21
17
20
15
16
16
17
17
Three
10
10
8
8
7
7
7
9
7
Four or more
5
6
6
5
3
4
4
7
4
Copyright © 2024 Keller Williams Realty, Inc. National Association of REALTORS® | Vision 2024
73
Source: 2023 Profle of Home Buyers and Sellers
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