UJ Alumni Impumelelo Magazine Edition 16

UJ ORANGE IMPACT COUTURE FASHION SHOW

It was a night of glitz, glamour and splendour as students, staff and special guests gathered for the inaugural University of Johannesburg’s (UJ) Orange Impact Couture Fashion Show. Organised by Human Capital Management and the Faculty of Art, Design and Architecture (FADA) with funding support from Strategic Initiatives and Administration, the fashion show sought to bring key concepts of the new UJ Strategy 2035 to life through wearable garments designed by fashion designers and staff members from participating faculties and support divisions. Hosted at the Johannesburg Business School (JBS) banqueting hall, the event truly captured the theme ‘Where Strategy Meets Art’ with its decorative elements and high fashion displays. It is one of the catalytic projects that were approved last year as part of the Global Excellence and Stature 4.0 for societal impact initiatives. “The Orange Impact Couture Fashion Show goes beyond aesthetics, positioning fashion as a vehicle for advancing sustainability and social consciousness,” said Professor Victoria Graham, Senior Director: Strategic Initiatives and Administration. The event showcased garments from recycled and repurposed materials, exemplifying UJ’s commitment to integrity. “By confronting exploitative industry norms, it advocates for environmentally responsible and socially conscious design, proving that creativity can and must support broader ethical imperative,” added Prof Graham. The initiative, celebrating innovation, challenged the emerging designers to break traditional conventions by transforming waste into wearable art promoting circular design and instilling future oriented thinking, skills that are essential for navigating complex global challenges. The show’s inclusive ethos created a collaborative space for students and staff from diverse backgrounds to cultivate creative engagement and commit to sustainability.

IT IS ONE OF THE CATALYTIC PROJECTS THAT WERE APPROVED LAST YEAR AS PART OF THE GLOBAL EXCELLENCE AND STATURE 4.0 FOR SOCIETAL IMPACT INITIATIVES. “THE ORANGE IMPACT COUTURE FASHION SHOW GOES BEYOND AESTHETICS, POSITIONING FASHION AS A VEHICLE FOR ADVANCING SUSTAINABILITY AND SOCIAL CONSCIOUSNESS,” SAID PROFESSOR VICTORIA GRAHAM, SENIOR DIRECTOR: STRATEGIC INITIATIVES AND ADMINISTRATION.

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ALUMNI IMPUMELELO

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