AICC To Host Moneyball Strategy Webinar
POWER PRECISION PERFORMANCE
AICC, The Independent Packaging Association, an- nounced an upcoming webinar on Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model set for 2:00 p.m. ET on Wednesday, November 6. This presentation ties into Michael Lewis’ 2003 book, “Moneyball.” The book tells the story of the Oakland Ath-
letics general manager, who lev- eraged a non-traditional model for assembling a winning team against wealthier teams.
Drawing parallels, the webinar will demonstrate how to apply a for- mulaic approach to marketing and sales goals and explore the break- down of the mathematical steps required to achieve these objectives effectively. The presentation will dive into using marketing math to structure, deploy, and monitor your sales and market- ing activities, creating a more predictable pathway toward achieving sales goals. The speaker will be Todd Zielinski, Managing Director/ CEO, Athena SWC. Todd is one of the co-founders of Ath- ena and was instrumental in the development of Athena’s outsourced business model. He has more than 20 years of experience with hands- on sales, lead generation and management, tactical mar- keting, return on investment models, marketing, and man- agement. Todd is currently responsible for the strategic direction, profit and loss, marketing, sales, and general management of Athena. He has successfully implemented Athena’s outsourced marketing processes in various business-to-business com- plex sales environments, including corrugated, folding car- tons and ridged boxes. Since Athena’s inception in 2007, Todd has success- fully increased year-to-year revenue growth for Athena’s outsourced sales and marketing services division, as well as expanded this line of business across the US manufac- turing marketplace. The webinar is free to AICC Members in good standing. Visit aiccbox.org . For more information, contact Taryn Pyle at tpyle@aiccbox.org or (703) 836-2422. Todd Zielinski
RDG 115/135 PERFORMANCE SERIES We’ve combined power, precision, and performance into a robust and technically advanced machine.
REALLYGREATSITE.COM
Designed & manufactured in Germany Robust cast-iron construction Hybrid-design: gear driven + servo technology
Up to 8 print units Slot score section Top print available
AF&PA Releases August Packaging Papers Report
The American Forest & Paper Association (AF&PA) re- leased the July 2024 Packaging Papers Monthly report. Total packaging papers & specialty packaging ship- ments in August increased 12 percent compared to Au- CONTINUED ON PAGE 6
kolbusamerica.com | sales@kolbus.com | 888-705-0051
5
www.boardconvertingnews.com
September 30, 2024
Made with FlippingBook interactive PDF creator