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Home Marketing Consultation About Me Client Reviews Marketing The Product Repairs Declutter, Clean, & Stage The Price Determine Property Value Promotion Professional Photos & Video Marketing Tactics Contract to Closing Offers and Counteroffers Inspections, Appraisals, & Closing Contact
HOME MARKETING CONSULTATION
Home Marketing Consultation
The first step is to schedule a home marketing consultation with me. It's free, and there's no obligation. Here are the answers to some common pre-meeting questions. How will you communicate with me throughout the selling process? As frequently as you prefer and in whatever way you prefer. How long have you been a Realtor? I've been a top-producing Realtor for over 8 years. (Charleston Realtor of Distinction | East Cooper Top Producer | Coldwell Banker International President's Circle) How do you handle negotiations? As a certified negotiation expert, I represent your wishes and protect your best interests. How do you plan to market my home? With over 25 years of marketing experience, I will creatively promote your home across digital and print platforms through organic and paid placements with an international reach.
HOME MARKETING CONSULTATION
A Little About Me
I help my sellers reveal hidden gold in their homes to maximize value. My expertise in prepping properties for market, strategic pricing, and creative
marketing ensures the highest possible return on investment.
My real estate advice has been quoted in House & Garden, Realtor.com, USA Today, and other publications. I aim to make the real estate process as stress-free and enjoyable as possible.
Please see my reviews on the following page.
I'm Committed
I'm Proactive
I'm Personal I believe in building relationships with my clients and treating them like family.
I bring my A-game and I'm committed to achieving the best possible outcome for you.
I anticipate potential
challenges and find solutions to overcome them.
HOME MARKETING CONSULTATION
Having moved 17 times in the past 15 years, I can say without question that Susan Matthews is the BEST, most trustworthy, hardworking, and professional realtor I have ever worked with. She is an out-of-the-box thinker when it comes to marketing and social media and is able to generate exposure and interest in her listings like no one else.... She goes above and beyond to compile comps, stats, and data so that you can be comfortable with the complex financial decisions that are inherent in real estate....
Drew Zalkin
Susan is one of the most thorough, professional, and kind agents I have ever worked with. She handles standard procedures and emergencies with ease and prompt attention. She and her team are responsive to inquiries, questions, and requests for assistance. They guide the client every step of the way and provide regular updates in what can be a lengthy and confusing process. Susan always goes above and beyond....
Chrissi Cicchitto
Selling a home, I loved was a very difficult process for me. Susan attended to every single detail with thoroughness and professionalism. No problem was too big or too small for which she did not have a solution. I was incredibly thankful and relieved by the support and "empathy" I received during this process....
Jackie H.
PREPARE YOUR HOUSE
Marketing Is
Product (Your Property) 1. Price 2. Promotion 3.
PREPARE YOUR HOUSE
PREPARE YOUR HOUSE
Address Obvious Repairs
Before putting your home on the market, it's important to prepare it to make the best impression. Deferred maintenance causes many buyers to think there may be bigger issues. During our home marketing consultation, I will offer guidance and, if needed, contacts for service providers..
According to the NAR, 37% of contracts fall through because of repair issues sellers could have addressed before listing their property. The most important features to address are structural, such as the roof, major systems, such as the HVAC, and safety. The following are additional issues that should be checked. leaks and damage/discoloration of ceiling/walls damage/issues with doors and windows debris in gutters and dryer vents lack of termite bond/treatment wood rot/fungus/mold, including crawl space, attic, garage, and exterior damaged flooring mildewed or missing grout/caulk
STEP TWO: PREPARE YOUR HOUSE
Declutter, Clean & Stage
Decluttering, deep cleaning, and staging help potential buyers envision living in the house. I provide resources, checklists, and comprehensive guides for the preparation process. "Buyers decide in the first 8 seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first 8 seconds."
- BARBARA CORCORAN
STEP THREE: MARKET YOUR HOUSE
Determine Property Value
Determining the price is one of the most important steps in marketing your property. Pricing it too high can lead to your house sitting on the market for too long, while pricing it too low can mean leaving money on the table. Comparative Market Analysis (CMA) I will provide a Comparative Market Analysis (CMA) to compare your property's features to relevant recently sold properties in your neighborhood. The report also includes data regarding days on the market and available competing inventory. The CMA data will provide a pricing bracket. Where your property falls within that bracket depends on several factors: location, size, condition, age, and features. This is how we determine market value. Factors Impacting Value
Setting the Right Price
Setting the price at or just below market value attracts high buyer interest and creates an urgency that often results in multiple and over-asking offers. It's a proven strategy for obtaining the highest possible profit.
PREPARE YOUR HOUSE
STEP THREE: MARKET YOUR HOUSE
Professional Photos & Video The photos and videos of your home directly influence whether or not a potential buyer will schedule a showing of your house. I invest in the highest professional caliber photographers and videographers to showcase your property's best qualities and features at the highest level. Video samples are available via the QR code.
Going Live on the MLS
I gather information about your property and compose a compelling listing description highlighting key features.
Once your home is live on the MLS, it will be syndicated to thousands of websites (such as Zillow & Realtor.com). At this time, I deploy your online and print marketing. You’ll receive updates and showing feedback as it's received.
STEP THREE: MARKET YOUR HOUSE
Advertising & Networking
While online marketing is essential, printed marketing materials effectively reach potential buyers. High-quality brochures and mailers will provide potential buyers with all the necessary information they need to move forward. Print Marketing Materials
Leveraging Professional Networks & Social Media
Your property will be promoted across Coldwell Banker’s international network of Realtors and home buyers. In addition, every agent in Greater Charleston will receive an email blast featuring your property. I invest in Google, Facebook, and Instagram advertising to showcase your property to targeted potential buyers locally and nationally. With over 5,000 followers across various platforms, I have a strong social media presence and will create engaging content that generates interest in your property.
PREPARE YOUR HOUSE
STEP FOUR: NEGOTIATE AND CLOSE THE SALE
Offers and Counteroffers
I will guide you through the negotiation process and provide you with the data needed to make informed decisions.
When reviewing offers, there are several key factors to consider, including:
The purchase price: Do you feel that the offer accurately reflects the value of your home? The buyer's financing: Is the buyer pre-approved for a mortgage? What are the terms of their financing? Contingencies: What contingencies are outlined in the offer, such as financing or appraisal? Closing timeline: Does the proposed closing date work for you? Are there any other logistical concerns to consider?
STEP FOUR: NEGOTIATE AND CLOSE THE SALE
Inspections, Appraisals, & Closing
Once you're under contract, The Matthews Group manages the contractual deadlines and process to help ensure a smooth closing.
Coordinate buyer inspections and appraisal appointments.
Negotiate repair requests and resources.
Coordinate with closing attorneys.
Assist with post-closing questions and resources.
THANK YOU!
Thank you!
SUSAN MATTHEWS | REALTOR LUXURY HOME MARKETING SPECIALIST Coldwell Banker Realty 1127 Queensborough Blvd, Suite 103 Mount Pleasant, SC 29464
mobile: 843·800·0921 susan@tmg-charleston.com Tmg-Charleston.com
/susanmatthewsrealtor /tmgcharleston
@susan.a.matthews @tmg_charleston
/susan.amatthews /tmg-charleston
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