PAGE 2
949-565-4886
CaseBarnettLaw.com
Message Mastery TIPS FOR MODERNIZING YOUR EMAIL MARKETING
HO-HO-HOLD OFF ON HOLIDAY PROMOTIONS! Holiday-related email promotions can be tiresome for customers already bombarded by plenty of distractions, so consider being one of the few vendors that presents them with an opportunity for a breather. Before a major holiday, allow them to opt out of holiday-themed promotional emails.
Even in an age dominated by social media, many businesses still succeed by focusing on the more traditional model of reaching consumers through their inboxes. As with any marketing tactic, making your emails stand out and generate sales is the key to making your mailing list work for you. Here are three ways to sharpen your approach in 2025 and beyond.
DON’T DROWN IN THE SOCIAL MEDIA SEA. Email marketing still has the advantage over showcasing your wares on TikTok, Facebook, X, or Instagram. For one thing, utilizing social media as your sole means of marketing is like sprinkling fish food in the ocean and hoping the right fish chows down. When you post on social media, you compete against political memes, duck-faced vacation photos, and all the other content users receive. By focusing on developing
LEARN FROM YOUR LEADING CUSTOMERS. First, if you haven’t devised a loyalty or rewards
program for your most loyal patrons, consider doing so immediately. If you’ve already segmented and targeted your marketing to appeal to the most active people within your consumer base, take it a step further by utilizing them to strengthen the effectiveness of your email communications. Pay particular attention to what your most enthusiastic supporters click on and respond to. Their reactions are a valuable template for what may attract new customers. Email marketing in 2025 isn’t the computerized version of chiseling an ad into a stone tablet; it’s a still-relevant tool that can attract and retain consumers in an increasingly competitive marketplace.
effective email marketing, you avoid subjecting your company to the algorithmic whims of social media platforms and hone in on your customers’ specific interests, buying habits, and demographics.
WHAT OUR CLIENTS ARE SAYING “Case Barnett took over our case. He was compassionate with our situation and started working to get our case to court. In just a few months, we were in court. Mr. Barnett presented our case with the simple facts. He was always
professional, knowledgeable, and truthful. The jury believed him after hearing the simple facts of the case as presented by Case Barnett. The defendant’s insurance company made a reasonable settlement, and now after over 10 years since the accident, my husband is getting the medical attention he deserved. Without Case Barnett and his professional integrity, compassion, and hard work searching out the true facts of our case, we would never have reached a settlement. All I can say is thank you, Case.” –Gladys S.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
Made with FlippingBook Ebook Creator