But five years later, Elliott Wood has turned 30 and the world has changed again. Yet despite an uprising of sustainable intent the industry continues to be just less bad. It’s time to look in the mirror again. Time to adapt and refocus. Because we really care. Because we are still frustrated we haven’t moved the dial enough — and it is taking too long. That’s why this year, we launch ETHICS 2.0. Whilst we still need to answer the questions, time is running out. We have to move beyond the hyperbole and simply take action with the things that we can and should be doing now. We can’t Engineer a Better Society alone. We need a community who are committed to join us in our continuing journey from less bad to good.
From all of us at Elliott Wood.
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