View 03
Dirty Data.
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We are all too familiar with the constant tracking and analysis of our online journeys. One mention of slippers and suddenly we’re being pushed an advert — before you know it they’re on our feet. Technology has allowed all aspects of society to collect billions of snippets of data all of which are measured, recorded and commercialised. It’s the same in the construction industry — we are encouraged to measure everything just because we can — but data alone is dumb. We need to measure what matters — and collect good data — that will allow us to make better decisions with confidence. As Nate Silver, a statistical analyst states, “We’re not that much smarter than we used to be, even though we have much more information — that means the real skill is learning how to pick out the useful information from all the noise!”
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