View 09
Culture is the cornerstone of everything good, enriching all aspects of our lives. It should be shaped by creativity, collaboration, diversity, and trust — values that build the foundation of a positive, productive environment where everyone feels valued, supported, and empowered. To truly transform society, our industry must lead by example, take responsibility for our actions and commit to greater honesty. If the same people continue to ask the same questions, using the same processes, we’ll inevitably get the same answers, and nothing will change. So, how do we break this cycle? The answer lies in embracing more exploration, innovation, and diversity of thought to act as the catalysts for change. These ideas must be daring, brave and be implemented at the highest levels across all disciplines. Rory Sutherland suggests that challenging conventional thinking by embracing ‘silliness’ over excessive seriousness can lead to better outcomes. Despite the gravity of our challenges, the system change we crave might best start with some silliness where anything is possible. The (new) culture club. “
”
Made with FlippingBook Digital Publishing Software