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former Prime Minister David Cameron. Among them is Nick Chater, winner of last year’s David E. Rumelhart Prize for his contribution to cognitive science. In our cover story, he argues that focusing on individual responsibility has distracted policymakers, business leaders, and academics from the need for system-wide change. How can we use behavioural science more effectively to combat the wicked problems we face? Elsewhere Daniel Read, Andrea Isoni, and Despoina Alempaki explore how companies that use nudges can prevent their profits from tainting public perception of the social benefits they provide. This behavioural science-themed edition of Core also sees Nick Lee reveal why Rishi Sunak and Keir Starmer should learn to smile like Boris Johnson. Redzo Mujcic warns that managers should support employees who are experiencing a midlife crisis. And Tina Kiefer explains why bosses should help staff find joy in their work. As always, we also offer valuable insights on sustainability, strategy, future of work and leadership – all based on our world-class research at WBS.
Core Edition 12 Executive editor: Warren Manger Cover: Rebecca Cutts Staff contributors: Mark Udall Charlotte McMahon Donna Morris Simon Wilcox © 2023 The University of Warwick. All rights reserved. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior permission of the department of Warwick Business School at the University of Warwick. Published by Warwick Business School, the University of Warwick, Coventry, CV4 7AL. E enquiries@wbs.ac.uk T +44 (0)24 7652 4306 W wbs.ac.uk @warwickbschool warwickbschool wbs.ac.uk/go/linkedin Where opinion is expressed, it is the opinion of the author and does not necessarily coincide with the views of the publisher or the University of Warwick. All information in this magazine is verified to the best of the authors’ and the publisher’s ability. However, Warwick Business School and the University of Warwick do not accept responsibility for any loss arising from reliance on it. warwickbschool warwickbschool
I t is 15 years since the best- could be subtly influenced to improve their behaviour was seized upon by politicians, who set up government teams to transform nudge theory into public policy. Several Warwick Business School faculty members from our outstanding Behavioural Science Group have been invited to advise the UK’s own ‘nudge unit’, which was founded by selling book Nudge propelled its branch of behavioural science into the mainstream. The idea that individuals
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