IN THIS ISSUE
CONTRIBUTORS We believe that business should be used as a power for good. Our faculty of research and teaching academics is constantly striving for excellence in everything it does, from the latest groundbreaking research impacting society, to inspiring our students. Contributors to Core include research-active academics, who produce cutting-edge theories with real-world impact, and Professors of Practice, who bring their knowledge gained from successful senior business and industry experience.
FUTURE OF WORK
LEADERSHIP
Learn how companies, policymakers, and individual managers can apply behavioural science more effectively to achieve better outcomes for their stakeholders and society.
48 Plump for joy by Tina Kiefer
06 Get on bored
Can dating apps teach firms to engage staff? by Anh Luong
ANH LUONG Assistant Professor of Business Analytics Anh.Luong@wbs.ac.uk
NAOMI MUGGLETON Assistant Professor Naomi.Muggleton@wbs.ac.uk
NICK CHATER Professor of Behavioural Science Nick.Chater@wbs.ac.uk
SUSTAINABILITY
DECISION-MAKING AND ANALYTICS
19 Green with envy How to make customers crave eco-friendly products by Hugh Wilson
30: Cover story Blame game by Warren Manger 37 Grin it to win it
FREDERIK DAHLMANN Associate Professor of Strategy and Sustainability Frederik.Dahlmann@wbs.ac.uk MARIANNA FOTAKI Professor of Business Ethics Marianna.Fotaki@wbs.ac.uk
MATTIE TOMA Assistant Professor Mattie.Toma@wbs.ac.uk TIM MULLETT Associate Professor of Behavioural Science Tim.Mullett@wbs.ac.uk NEIL STEWART Professor of Behavioural Science Neil.Stewart@wbs.ac.uk
UMAR TAJ Associate Professor Umar.Taj@wbs.ac.uk
DIGITAL INNOVATION AND ENTREPRENEURSHIP 51 Keep the faith Making sure your staff trust AI technology by David Allen
08 Mum's the word How an MBA helped Claudia Akemi Umemura return to work
TINA KIEFER Professor of
HEATHCARE AND WELLBEING
Why Sunak and Starmer should smile like Johnson by Nick Lee
Organisational Behaviour Tina.Kiefer@wbs.ac.uk
22 A nudge a day… by Ivo Vlaev and Aikatarini Grimani
HUGH WILSON Professor of Marketing Hugh.Wilson@wbs.ac.uk
SARAH JACKSON Alumni and MBA Careers Manager Sarah.Jackson@wbs.ac.uk DAVID ALLEN WBS Distinguished Research Environment Professor David.Allen@wbs.ac.uk
DAVID ELMES Professor of Practice David.Elmes@wbs.ac.uk
NICK LEE Professor of Marketing Nick.Lee@wbs.ac.uk
40 Profit or purpose? by Despoina Alempaki, Andrea Isoni and Daniel Read 43 Rose-tainted glasses by Nick Chater
11 What caused the scandal that shook British industry? by Marianna Fotaki
CAREERS
IVO VLAEV Professor of
ANDREA ISONI Professor of Behavioural Science Andrea.Isoni@wbs.ac.uk DANIEL READ Professor of Behavioural Science Daniel.Read@wbs.ac.uk DAWN EUBANKS Associate Professor of Behavioural Science & EI Dawn.Eubanks@wbs.ac.uk DESPOINA ALEMPAKI Associate Professor of Behavioural Science Despoina.Alempaki@wbs.ac.uk
NITA LAD WBS CareersPlus
54 How to make a successful
24 Crisis management Helping employees through a midlife crisis by Redzo Mujcic
Behavioural Science Ivo.Vlaev@wbs.ac.uk
& Employer Relations Nita.L.Lad@wbs.ac.uk
career transition by Sarah Jackson and Nita Lad
SUSTAINABILITY
AIKATERINI GRIMANI Research Fellow Aikaterini.Grimani@wbs.ac.uk
CHRISTIAN STADLER Professor of Strategic Management Christian.Stadler@wbs.ac.uk
14 Chain smoking
FINANCE AND MARKETS
STRATEGY AND ORGANISATIONAL CHANGE
Scope 3 emissions could harm your firm’s health by Frederik Dahlmann
REDZO MUJCIC Associate Professor of Behavioural Science Redzo.Mujcic@wbs.ac.uk GIORGIA BARBONI Assistant Professor of Finance Giorgia.Barboni@wbs.ac.uk
27 Red alerts Can texts stop borrowers defaulting on loans? by Giorgia Barboni
56 Recipe for success Redeploying staff to share expertise by Christian Stadler
46 Driving progress Umar Taj is improving decision-making
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