NA: Mind the Gap SME eBook

THE FIVE TRILLION DOLLAR GAP

It’s like the difference between navigating with a paper map and getting directions from a GPS. With a paper map, you have to plan your route manually, unable to account for traffic or other roadblocks - it’s very hard for you to get the full picture. If you take a wrong turn, you have to realize yourself and either find another route to take or double back to where you came from, adding time to your trip. You also may have to rely on multiple maps instead of just one, or search through an entire atlas to get from Point A to Point B. It’s not efficient and takes a lot of effort, especially because you have to drive while consulting your map. Now picture driving with a GPS: your route is optimized, you get real-time updates and directions from a single source, and your journey is smoother, your route is more accurate, and you can reach your final destination faster. And that’s why more SMEs are now choosing to work with alternative and digital lenders.

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