Ethos Leads Guide (FFL)

Ethos Fresh Abandon Cart Leads

Turn high-intent leads into issued policies.

Why choose Ethos leads?

High intent These leads started an application on the Ethos’ consumer website, got matched with a product but didn’t complete their purchase.

Superior lead quality Ethos’ world-class consumer marketing attracts higher-value buyers who are serious about coverage.

Verified leads All leads include validated details for accuracy and reliability.

Policy focus Most leads are for Term Life policies, with Final Expense leads making up the rest.

Here’s what to do

Take a service-oriented approach. Our leads are ready to buy life insurance and they need your assistance. In order to help them find the right coverage for their needs, find out why they’re looking for life insurance, and what questions they had about the application.

F ollo w up w ith e v ery lead a s s oon a s po ss i b le . C all the lead and use our scripts to close the sale.

E x a mp le scr ip t :

H ey, this is [N AME ] . I am a licensed rep at [ A G E NCY N AME ] and we work with Ethos. W e noticed that you didn’t complete the application online. If you’re like most people, you didn’t get the pricing or the coverage you were looking for. I’m j ust reaching out to you to see how I can help. ”

Frequently Asked Questions

Where do these leads come from? All Ethos leads are sourced from our direct-to-consumer business. This means that a customer went directly to our website to apply for life insurance. None of our leads are sourced from agents. How long are these leads exclusive to me? These leads are exclusive for 30 days. The time to act is now! If you sell a policy to your lead, follow the current process to disposition your lead in the Integrity Lead Center so it will not be resold. Do I have to sell these leads a policy through Ethos? We always recommend providing the best option for your clients. You can use Ethos or other carriers that are contracted with your agency. These leads have already started an application through Ethos, so you can likely sell a policy faster by helping them complete our application. We offer instant approval for 90%+ of applicants with no medical exam, just a few health questions. How does Ethos ensure I get attribution for activation of an Ethos policy? Best practice is to call leads several times before sending your agent website link. If you send the link, let them know that they should call you to finish the application together on the phone. Use the Agent-Assisted App to ensure you get credit for the sale. How do I know when there are new leads in my area? Sign up for alerts in the Integrity Lead Center (www.integrityleadcenter.com). Whenever new inventory is added to a specific zip code, you’ll be the first to know!

The best leads in the game

Don’t miss out on this high-ROI opportunity

Buy leads now at integrityleadcenter.com/login

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