ELEVATE YOUR CAREER
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YOUR SUCCESS STORY BEGINS HERE.
As real estate professionals, service is the foundation of everything we do. While your focus will always be on your clients’ needs, our focus will ensure you have the resources needed to successfully run your business — superior marketing, forward-thinking technology, and expert coaching.
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We’re not your typical real estate brokerage.
Our vision is to inspire growth, achieve shared success, create boundless opportunities and approach every situation with personalized support.
After 2008’s financial crisis left the real estate market in a state of deep uncertainty, Fulton Grace saw an opportunity to work with landlords and tenants by offering apartment rental and property management services. When owners couldn’t sell their properties, we offered an alternative solution to weather the bad sales market — we secured quality tenants for our clients and professionally managed their properties until the economy rebounded. Once the market began to improve, Fulton Grace rapidly expanded its services to include working with buyers, sellers and investors. The growth trajectory for Fulton Grace | DreamWorks Real Estate was established because of the foundation it was built upon. We have successfully worked with a significant amount of buyer and seller leads generated from our massive property management and rental divisions. Not only do we manage and rent thousands of properties, we strategically nurture the relationship with these soon-to-be buyers and sellers. We maximize these relationships at every opportunity to cultivate an unparalleled sales house lead system for our brokers. Our exponential growth has been honored year over year by the prestigious Inc. Magazine, as well as Crain’s Chicago Business, recognizing fast-growing companies throughout Illinois and the nation. We’ve achieved such growth through the astounding efforts of our talented team and the unwavering support of our expansive and loyal client base. It is our highest priority to be the best advisors possible not only to our clients, but also to our agents to reach their respective goals. A passion for excellence and a strong commitment to service drive our continued success and is at the core of the Fulton Grace | DreamWorks Real Estate brand.
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OUR OFFICES
GIVING BACK
Over the past decade, Fulton Grace has exploded into the industry as a highly respected, diversified, and quickly growing real estate firm. Our agents are highly active in our local markets and with the neighborhood associations, keeping us grounded and mindful of the ever-changing conditions in real estate. Our Fulton Grace offices are intentionally designed and strategically placed, allowing us to best serve our agents and clients. While we have expanded to offices across Florida, Chicagoland, Wisconsin, and Arizona — our values continue to drive the relationships we build with our clients, agents, and business partners. Not only does this contribute tremendously to an enhanced client experience, it also determines how agents work together; it creates an environment where agents are just as determined to assist each other as they are to satisfy their clients. Our growing presence allows us the opportunity to help our clients find the home, rental, or investment property that perfectly suits their needs.
We regularly coordinate in-office toy, clothing, food and even blood drives. We embrace opportunities for our staff and agents to come together and volunteer at local food pantries and donation centers. Fulton Grace | DreamWorks Real Estate also makes frequent financial donations to local charities to support the vibrant communities in which we serve.
FLOR I DA STUART
ILLINOIS + WISCONSIN ELK GROVE VILLAGE | EVANSTON | GURNEE LAKEVIEW | NORTH CENTER | WICKER PARK
AR I ZONA CHANDLER
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OUR CORE VALUES
Strength in Community Thrive on Challenges Tirelessly Pursue Excellence Reward Grit Lead with Integrity
WE MAKE IT HAPPEN.
ALWAYS GROWING Not only have we attracted some of the most talented and fastest-growing agents over the years, Fulton Grace has received countless local and national accolades for consistent year over year growth.
BEYOND THE HORIZON
Over the past decade, Fulton Grace has exploded into one of the most well-respected, diversified, and quickly growing real estate firms. To take advantage of that momentum, we’ve set our sights beyond the place we’ve always called home. In February 2023, we developed our franchise business model with the goal to quickly and responsibly expand the Fulton Grace brand throughout the United States. Franchise owners are able to leverage our marketing, technology, coaching, and support systems proven to generate results. Our growing community of real estate professionals offers our agents an incredibly robust network of referral contacts. Agents use referrals every day to help them support past clients or leads outside of their preferred area of expertise. Increased referral business generates increased value for our agents which in turn increases overall agent success. As Fulton Grace continues to expand its nationwide coverage, we’re not only enhancing Fulton Grace’s value as a brokerage but also establishing our agents as interstate experts. No matter where you are on your journey, we have the road map you need to take your business to new heights.
Private Independent Brokerage and Nation’s Best in 2023
2015-2023
2020-2022
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EXPERTISE MATTERS.
BUYER AND SELLERS GUIDES Our Buyer and Sellers Guides are available online or in print to leave a lasting impact on prospective clients — both near and far. Give them a taste of our unique story, in-house connections, and emphasis on exposure and connection. Walk sellers through our collection of marketing offerings built to put properties on the map and stand out from the competition.
Effective Marketing
PHOTOGRAPHY
VIDEOGRAPHY
Marketing you is our priority. As a Fulton Grace | DreamWorks Real Estate agent you will have an entire marketing team at your fingertips. Our designers are experts in building memorable brands for real estate professionals, offering excellent guidance and essential marketing collateral, which enables our agents to get down to business and then grow it. From agent brand development and messaging to custom advertising and unparalleled social and digital marketing for your listings, our marketing department will ensure that you stay top of mind with your network, turning touch points into leads. Each agent is also given access to our online marketing tools and templated resources. Our custom-built Media Center allows you to easily access neighborhood market statistics and industry related graphics to download or share directly to your social media channels. We offer our agents a wide range of tailored marketing solutions through our on- demand printing storefront. This includes a variety of options for business cards, listing postcards and brochures, flyers and more. Fulton Grace | DreamWorks Real Estate takes pride in providing our agents with high quality collateral that gets more attention, gains more leads, and is the catalyst to faster, better deals.
SOCIAL MEDIA
DIGITAL MARKETING
PRINT MARKETING
ADVERTISING
STRATEGY + ANALYSIS
AGENT BRANDING
DEVELOPMENTS
NEW CONSTRUCTION
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PROPERTY BROCHURES Professionally printed brochures showcase your listings and impress your sellers. Premier marketing pieces created by the Fulton Grace design team distinguish you as the real estate professional.
DIRECT MAIL MARKETING Property postcards are printed on high quality, gloss coated paper, targeting a radius list around the home — effortlessly communicating your commitment to securing the best possible return on your client’s investment.
BUSINESS CARDS Business cards provide a tangible connection and are essential to networking and promoting your brand. We offer an array of layouts and finishes to make a great first impression.
FLYERS Flyers are a versatile marketing piece that can showcase your listings, property features, market trends, neighborhood highlights and more.
EMAIL MARKETING Keep your pipeline active with email marketing. Seasonal greetings and monthly newsletters are created and delivered to your network on your behalf. Newsletters feature Fulton Grace blogs, local highlights and company announcements plus featured listings and neighborhood market snapshots. Stay top of mind with your past and future clients with these curated email blasts.
SOCIAL MEDIA MARKETING Beat the noise and market smarter with bold graphics that grab the attention of your next clients. Listing graphics, local statistics, neighborhood highlights and agent brand reinforcement help you stay visible within your network, stand out in your local market, and convert leads from your social media presence.
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PRESENTS
GRACE FULTON G F R
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AGENT BRANDING — VISUAL IDENTITY There’s no escaping how important branding is when it comes to building a business with longevity. Branding helps you to attract ideal clients who absolutely desire what you offer, differentiate your business from competitors, and gain higher conversions on your marketing efforts. At Fulton Grace | Dreamworks Real Estate, we understand the importance of the relationship you have with your clients and the experience you want to provide them. Whether you’re a newly licensed agent who’s not sure where to start or an experienced veteran whose brand is ready for a refresh, we offer all our agents design services tailored to your needs. From ideation to design, we will guide you through the process and create an agent brand that represents you, the real estate professional.
GRACE FULTON G F R
• PRIMARY LOGO • SECONDARY LOGO • SUBMARKS • TYPOGRAPHY
G F R
• COLOR PALETTE • PHOTOGRAPHY • MARKETING COLLATERAL
BRAND IDENTITY SAMPLE
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Intuitive Technology
As a Fulton Grace | DreamWorks Real Estate agent, you will have access to HUB on FultonGrace.com, our custom-built agent platform built with the feedback from our community. We are constantly innovating by creating new resources that position you as a market- leading real estate expert. Within the “My Clients” overview, you will gather detailed insights on each of your clients’ activities. You will be able to view your clients’ saved searches, favorite properties (with comments) and view a detailed summary of all of their website behavior on FultonGrace.com. Our property analyses tools allow you to rapidly create and share in-depth analyses on any city, neighborhood or asset type. Additionally, FultonGrace.com allows our agents to optimize their efficiencies and create an overall better workflow. HUB includes full integration with our CRM and marketing systems, digital open house sign-in forms, and the ability to automatically syndicate your listings to many high traffic advertising platforms, such as Zillow. Our agents enjoy immediate access to in-depth productivity analytics through our transaction management software and detailed activity reports, helping them analyze past production and plan for the future. HUB is an all-in-one resource platform that encapsulates nearly every item an agent — new or veteran — will need to operate their business.
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All our agents are provided with a high-powered customer relationship management (CRM) platform. Automate your client engagement, create drip campaigns, keep track of important dates and schedule reminders with ease. This cloud based CRM software allows our agents to effectively manage leads from anywhere and automatically respond to all new leads by email or text…even when you’re unavailable. By successfully capturing each and every lead, you will maximize your productivity.
RELATIONSHIP MANAGEMENT
Easily track all of your transactions and commission payments with our online Deal Management Software. Developed by Fulton Grace, this software makes it easy for our agents to organize their transaction documents, quickly search their transactions, review detailed production reports and enjoy a glimpse at the production of other top producers through its proprietary leaderboard.
S IMPLE TRANSACTION MANAGEMENT
We’re changing the game in real estate investment analysis. Fulton Grace has developed this tool to take multi-family property evaluation to the next level. Our proprietary rent validator allows you to input monthly rent values to assess if units are over or underpriced. It can also determine optimal rent and operating expenses for a property’s success in the market. Offering your clients exclusive access to the Fulton Grace Investment Analysis tool will position you as an expert and help your clients make smarter real estate investment decisions.
INVESTMENT ANALYSIS TOOL
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GROWTH. DELIVERED. DAI LY.
MASTERING THE FUNDAMENTALS Whether experienced or newly licensed, agents receive a comprehensive background in the fundamentals of real estate, from lead generation to contract preparation and even professional conduct.
High Performance Coaching
The majority of real estate agents — even top producers — never realize their full potential as an individual business owner. At Fulton Grace | DreamWorks Real Estate, you will have access to personalized coaching and education, focused on helping you not only succeed, but maximize your earning potential, while maintaining a healthy work/life balance. We work with you to achieve your goals through attraction based sales skills, personalized branding, and business planning. We recognize that there is a significant difference between working transactionally in your business and working on building your business . The difference between a job in real estate and a lifelong career will come down to your commitment to continuous learning. Your personal coaching sessions will help you set personal and professional goals and allow you to think critically about your business, now and for the future. You will be surrounded by a culture of continuous development driven by goals, momentum, best practices, and actions. At Fulton Grace | DreamWorks Real Estate, we are focused on holding you accountable and helping you succeed and reach heights you never thought possible.
TECHNOLOGY AND RESOURCE TRAINING
ARTICULATING YOUR VALUE
BUYER REPRESENTATION
SELLER AND LISTING PRESENTATION
BUSINESS PLANNING SERIES
INTRODUCTION TO INVESTMENT ANALYSIS
INDIVIDUAL BRAND CREATION AND EXPANSION
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SUCCESS COMES FROM VISUALIZING WHERE YOU WANT TO BE and then surrounding yourself with people who will work tirelessly to help get you there. It’s time to take your business to the next level. Let Fulton Grace | DreamWorks Real Estate redefine your expectation of a full-service real estate company and what it means to be a full-service real estate agent. Together, we will make it happen.
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