Beyond the Game: Exploring the Evolution and Trends in Sports Investing
PANEL PARTICIPANTS
KEY TAKEAWAYS
• Lamar Cardinez is a principal of Blue Owl and member of the GP Strategic Capital Investment Team. • Sportsology Group founder Mike Forde advises franchise owners, federations/leagues, and institutional capital across the U.S. and Europe. • Julian Green is SVP of communications and community affairs for the Chicago Cubs, serving as the ballclub’s chief spokesperson. • Dylan Kremer is a managing director at IEQ Capital, an independent wealth management firm and family office with over $25.5B in RAUM.
• Sports investments can be an exceptional source of uncorrelated returns, as illustrated by the growth of franchise valuations even during downturns in equity markets. • Franchises and leagues are looking beyond traditional revenue streams, more effectively leveraging their media assets and exploring international markets, which have been under-monetized historically. • Investing indirectly through funds is an accessible pathway that provides diversification benefits, smoothing fluctuations in individual teams’ on-field performance and resultant revenue generation.
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