PANEL SUMMARY
This session delved into the opportunities and challenges in sports investing, explaining how sports can be a uniquely attractive asset class for family offices beyond the obvious “vanity” element. Panelists explained the mechanisms through which investors can gain exposure to sports assets, ranging from indirect investing through funds to becoming a majority franchise owner—though the panel cautioned that breaking into insular league communities is still a significant challenge. The panel also explored the advantages and disadvantages of investment in the top leagues such as Major League Baseball and the NBA compared to less established opportunities such as the National Women’s Soccer League (NWSL).
ATTENDEE POLLING DATA
Are you or any of the clients you advise currently invested in or considering investments in sports-related opportunities? Please select one:
(A) Yes, already invested
75%
(B) Considering it actively
6%
(C) No, not interested at this time
19%
Which of the following specific segments within the sports, media, and entertainment sectors do you believe offer the most promising investment opportunities? Please select one:
(A) Investing in the Big 5 Franchises (NFL, NBA, MLB, NHL, MLS)
33%
(B) Investing in emerging sports franchises/leagues (women’s soccer, volleyball, pickleball, etc.)
13%
(C) Business or athlete management and representation
0%
(D) Sports technology & analytics and digital media platforms, including e-sports and gaming
53%
PALM BEACH FAMILY OFFICE FORUM | 15
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