The Bay Area Beacon
Two Cars Later ... The Scientifically Proven Power of Gratitude www.berkeleydentallaboratory.com | 510-525-0135
Happy April! It's National Stress Awareness Month, and while I know dentists don't really need to be more aware of their stress, reevaluating my stress has always helped me reduce it. I want to acknowledge some of the job pressures associated with being a dentist and a lab owner. As a dentist, you have to juggle patient appointments, treatments, staff member concerns, and insurance claims all at the same time. The push and pull in my line of work requires extreme focus and structured days. Whether crafting the perfect crown, scheduling cases to be completed, or ensuring we meet your requested due date before we can do our personal pickup and delivery, the pace of my day is busy but not normally chaotic. It wasn't a big deal, I figured. The car had a lot of miles on it anyway, and since it was not worth it to fix or salvage, I decided to donate it and use my personal commuter car for work to do our daily pickups and deliveries. My personal car was due for registration, and before it could pass the smog test, I needed to install an expensive catalytic converter. Everything was up to date and in order, and I was waiting for my fresh registration sticker to arrive in the mail. Maybe you can see where I'm going with this ... One morning while I was commuting to work on the freeway, a Freightliner behind me didn't brake and slammed into the back of my car, totaling it. I had just lost two cars. (You could say it's been "two cars" since my last newsletter.) To top it off, the accident happened on my birthday, if you can believe it. I was pretty shocked: How did I get this unlucky? How was I going to juggle However, that changed when the company car's head gasket imploded.
getting a new car and doing all of this legal paperwork on top of doing my normal job? I had to rethink how I was going to spend my birthday celebration with my family. And while waiting for the CHP to arrive and thinking about all this, I was not sure if my tight neck was because I just sustained a serious injury from the accident. A lot of business owners deal with unexpected roadblocks all the time; maybe that's why having consistent rituals can help us so much. Every morning, when I clean up and get ready for the day, I think about all the great things in my life. I absolutely always start off thinking about my girls: my wife and four daughters. Some think it's cliché, but our neighbor, the University of California Berkeley, has done research showing that practicing gratitude is beneficial. Of the few control groups in the UC Berkeley study, the participants who practiced gratitude wrote thank you letters to people in their lives. Mailing was completely optional. They found that gratitude "unlatched" these people from negative emotions — but not because it forced them to use positive language. Surprisingly, including positive emotion words and "we" words (first-person plural words) didn't significantly improve mental health. The most significant results came for those who decreased their use of negative language. When people shifted their energy away from toxic emotions (like resentment) to grateful emotions, it became much harder to dwell on negative feelings. Though a majority of the participants in the gratitude group didn't mail their letters (over 77%), the benefits still applied. So, you don't necessarily need to gush to everybody in your life to feel the positive effects of gratitude. The study also confirmed that
gratitude's benefits don't happen overnight. It was four weeks before most participants experienced a significant improvement in their mental health. The thing is, I don't think you need to write a letter to consider the value of your life and the people in it. After the 4-car pile up, I started to think: What if my girls were in the car? It's not unusual for me to drop them off at school. I felt an overwhelming relief that they weren't and realized how lucky I really was. And in that moment, when I really thought about it, nothing else mattered. Cars are just cars, you know? I'm still in one piece, and I am still able to see my family, continue to run my business, and help my customers. All this will work out, and I'll figure out my car situation, despite all the extra work on my end. In the end, stress can obscure what's really important in our lives. It can cause even daily tasks to feel more stressful. I understand that being a dentist can be stressful. Occasionally, if an impression is taken that is slightly distorted or a shade is chosen that is not a precise match, you might worry about how the lab may respond if there is a problem. You'll have a stress- and worry-free experience with us. We will work with you and do whatever is needed to make our patients happy. The partnerships we have with our dentists are built on trust and loyalty. We stand behind our work and will always be on your side.
BUILDING PARTNERSHIPS TO HELP DENTISTS SUCCEED | www.berkeleydentallaboratory.com | 510-525-0135 1
And Better Business Will Follow ‘START WITH WHY’
DO YOU NEED SPACE TO START YOUR BUSINESS? Make Your Dream a Reality by Visiting Your Local Makerspace
“There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.” –Simon Sinek
It can often be hard to clearly articulate what you do for a living. That means it can be difficult to explain your vision to potential clients and customers, which then makes it harder to convince them to purchase your product or services. In “Start With Why,” author Simon Sinek illustrates the importance of explaining to others why you do the business you do rather than explaining what you do or how you do it. Sinek argues that when people start figuring out the “why” in what they do, it inspires action from others in a way that discussing the “what” can’t. Talking about the “why” engages emotions; analyzing the “what” is purely logical. When you try to sell something to people based on “what,” you rely on specific manipulations like price and product details. But if you help people understand why you do what you do by revealing the real purpose and intention behind your reasons, you build a sense of trust. This trust leads to loyalty, and loyalty means that person comes back to do business with you and also refers your business to others. This is how businesses grow!
As an entrepreneur, starting your own business and chasing your dreams is an exciting prospect. But as you begin your small-business journey, questions involving costs, sales, and distribution will fill your head, and their answers often require time-consuming research that might feel discouraging. It may seem like you have to build everything on your own, but luckily, there are communities all over the country for aspiring entrepreneurs to come together and help each other achieve success. They’re called makerspaces, and there is probably one located near you! Makerspaces are community workshops where creative minds and entrepreneurs can build products that may never see the light of day otherwise. They exist in a variety of environments, including stand-alone offices and shared spaces inside libraries and schools. They provide access to a wide range of resources, including power tools, sewing machines, 3D printers, and so much more. In addition to equipment, most makerspaces host classes, like the basics of welding or bookkeeping, for tradespeople and entrepreneurs alike. Makerspaces also act as hubs for collaboration. Do you need an engineer to guide the design of your product? How about a graphic designer to brainstorm with about your logo? You'll likely find them in makerspaces because these communities support passionate people from a variety of backgrounds. In addition to resources and know-how, members can use the space to build prototypes at a fraction of what their development would typically cost. In an interview with NPR, Mark Hatch, author of “The Maker Movement Manifesto: Rules for Innovation in the New World of Crafters, Hackers, and Tinkerers,” said, "When you move the cost of entrepreneurship from $100,000 to $2,000–$4,000, you completely change the operating terrain for entrepreneurs and inventors." While membership costs to makerspaces generally range from $40–$175 per month, the price is well worth the investment. And if you find one in your local public library, membership may even be included with your library membership. If you’re struggling to start your business, know that you’re not alone. With the support and collaboration you can find in a makerspace, you can make your dreams a reality. To find a space near you, visit Makerspaces.Make.co.
Figuring out your “why” is a process of discovery, not invention. In order to discover it, you can turn to three key strategies.
• Look backward at the original motivation for starting your business. What specific problem were you trying to solve, and why was it important to you to solve it? • Look outward by asking those around you why they spend time with you or why a customer buys from you. You can learn why people are drawn to you and your business this way.
• Look inward by
identifying a bigger vision that you wish to contribute to. What do you believe in? What really matters to you?
“Start With Why” teaches readers how to go about discovering their “why,” then instructs them on how to effectively use that information to help their business. It also helps them unleash their business’s vast potential that has remained untapped until now.
2 510-525-0135 | www.berkeleydentallaboratory.com | BUILDING PARTNERSHIPS TO HELP DENTISTS SUCCEED
Business Trips Don’t Have to Be Terrible 4 Travel Mistakes You Might Be Making
Most people love to travel, but few people enjoy business trips. There are major differences in traveling for business versus traveling for pleasure. While some of that can be chalked up to the extra rest and relaxation you might have on a nonwork- related trip, unhealthy habits can make business trips even more draining, and if they leave you feeling like you need a vacation, you might be making the following mistakes. Skipping Breakfast On hectic mornings with early meetings, it’s tempting to skip breakfast and just grab some coffee. But if you usually eat breakfast at home, skipping your morning meal can cause you to be a lot hungrier later, which can lead to excess snacking or overeating at lunch. You should always try and stick to your regular eating habits, even when you’re traveling. Eating Restaurant Serving Sizes If you’re eating three restaurant-sized meals a day, you’re going to get more calories than if you were cooking at home. Don’t
be afraid to order half-portions or stick to the appetizer menu. You can also ask about ordering meals à la carte — no one needs all those fries with their burger, anyway. These strategies will help you save money and stick to a healthy calorie count. Not Packing Workout Gear Research from the travel risk management company On Call International found that 54% of people say they’re less likely to exercise while on a work trip, but you shouldn’t let fitness take a back seat. Packing workout clothes can serve as a reminder to get some exercise, and you can get in a good workout by taking advantage of the hotel gym, walking to nearby destinations, or doing some yoga in the hotel room before bed. Not Taking Sleep Seriously Early morning meetings, late-night networking events, and unfamiliar hotel rooms are a recipe for lost sleep. Lack of sleep puts your body on the fast-track to poor health, so you need to make good sleep a priority. Do your best to
maintain your sleep schedule and bedtime routine while traveling. Better yet, check the guest reviews before booking your hotel. Avoid complaints about thin walls or uncomfortable beds and find accommodations that support a good sleep environment. You shouldn’t have to dread business trips. By building better travel habits, you can enjoy every kind of trip you take this year. PUZZLE
3 BUILDING PARTNERSHIPS TO HELP DENTISTS SUCCEED | www.berkeleydentallaboratory.com | 510-525-0135
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
510-525-0135 | www.berkeleydentallaboratory.com
Inside This Edition
The Scientifically Proven Power Of Gratitude
The Most Important Question You Can Ask
Why Makerspaces Are Great for Entrepreneurs
Are Business Trips Bad for Your Health?
5 Easy Ways to Reduce Your Business’s Carbon Footprint
Celebrate Earth Day Every Day 5 Easy Ways to Reduce Your Business’s Carbon Footprint
Usually, we hear about carbon footprints in the context of reducing our own impact on the planet. But did you know that businesses, not individuals, are actually the biggest polluters out there? Even when you add everyone on Earth together, their environmental impact hardly stacks up against big business. In a 2017 report, the CDP, an organization that discloses environmental data of major businesses worldwide, states that only 100 companies have produced more than 70% of the planet’s greenhouse gas emissions since 1988. So if you’re a business owner, then the future is largely in your hands! Luckily, you can take dozens of easy steps to reduce your business’s carbon footprint, no matter its size. Here are a few ways to get started. 1. Rethink your lighting. The less energy your company uses, the greener you’ll be! For an easy first step, swap out any incandescent bulbs in your
office with LEDs or compact fluorescent lightbulbs. Also, consider installing smart lighting or timers to reduce the time lights stay on. 2. Start an office composting program. If you already recycle, then go a step further and create a composting program to capture your food waste. Add compost collection bins to your office and check with your city about composting options. If your area lacks commercial compost, then an employee with a home compost pile might love to have extra scraps! 3. Swap out your plastics. Take inventory of everything your office uses and start making green swaps. Ditch plastic silverware in the kitchen and instead opt for a reusable set to save money and emissions. 4. Consider ways to cut travel. Transportation accounted for more than 24% of global carbon dioxide emissions
in 2016. If you can limit the time you and your employees spend traveling, then you can decimate that total! Consider letting your staff work from home and start joining more meetings virtually. 5. Get your employees on board. When it comes to reducing emissions, nothing is more important than collective action. Don’t stop at making green changes in the office. Go the extra mile and explain the logic behind them to your employees. They might take similar eco-friendly steps in their own lives, creating a positive ripple effect. Together, you really can make a difference.
4 510-525-0135 | www.berkeleydentallaboratory.com | BUILDING PARTNERSHIPS TO HELP DENTISTS SUCCEEDPage 1 Page 2 Page 3 Page 4
Made with FlippingBook Proposal Creator