Topic: what will you write about?
To create engaging content, you have to choose a topic that is relevant for your audience. You can research what your potential readers are interested in this week or month, and what problems they are struggling with. Otherwise, you can share your own research and expertise on industry related issues. You have the insight, wisdom, and practical knowledge in your subject and field of expertise. You probably take it for granted, but your deep knowledge comes from experience, which is extremely valuable for your audience.
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