Enterprise agent success story
The challenge
Venturing out as a one-man show Larry Johnson first stepped into the field by chance when he ran into a friend who asked him to come try selling insurance at the agency she worked for. He joined the firm and quickly realized that it was a perfect career path for him. He spent five years with that agency, focusing on property and casualty insurance, and in 2021 decided to step out on his own, creating Larry Johnson Insurance Agency. But just before moving, the agency started working with Ethos. He wrote two quick life policies, and the success of that experience stuck with him as he struck out on his own.
The solution
Quick, easy life policies
As Larry ventured out on his own, “I remembered how easy it was to write those policies,” he said.
He realized that a large portion of his clients fell into the 30-40-year-old demographic and were purchasing their first homes or figuring out retirement and investments plans for the first time.
He saw this group as ideal for life insurance policies. “It was kind of easy to tap into this group compared to people who hadn’t even started thinking about life insurance.”
He knew offering policies on the Ethos platform was the right way to go. “The time savings is the biggest thing,” said Larry. “We’re looking for convenience, especially when there are other things you have to do.”
That convenience includes no medical exams (just a few health questions), a quick 10-minute process, and a 100% online application.
“I don’t mind doing paper applications, but with me being a one-person office that could be extremely time-consuming for me,” he said. “In 5-10 minutes, you’re done. You can’t beat it.”
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