THE GOOD KIND OF GOSSIP
How to Cultivate Valuable Customer Reviews
When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the World Wide Web in search of reviews, then you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for the company. So, how do you get your customers to write the glowing reviews that help close deals?
1. Diversify Your Platforms Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedback more convenient for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted sources of user reviews in the U.S., but you can also use Google My Business or the Better
Business Bureau. Most importantly, be sure you are active on all the platforms you use.
2. Offer Incentives Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee gift card, or an entry to win a contest for an even bigger prize.
THE 2ND ANNUAL ORTHO TECHNOLOGY AWARDS! Congratulations to the Winners!
The Team Schein Culture Award is given to a person who consistently focuses on “the good of the whole,” mirroring our company’s core values. Winner: Kelli Godwin, Purchasing Distribution Associate of the Year Award recognizes those team members who ranked as top performers for the year while exhibiting behaviors consistent with Team Schein Values. Winners: Shawnette Ward-Dunning and Lydia Lee, Distribution The Stanley Cup Award is available only to team members who have won the Team Schein Teddy Philson award during one of the last four quarters. This award goes to a truly exceptional individual who has supported their colleagues while exceeding expectations in their own work. Winner: Irene Davis, Inside Sales
At Ortho Technology, we believe in celebrating the success of our fellow team members. That’s why we’re proud to share the results of our second annual Ortho Technology Awards Ceremony, recognizing our colleagues who went above and beyond to make our customers and their patients smile. The most prestigious of the available awards is the Stanley Cup, named both as a nod to our Tampa Bay Lighting fans, and to our CEO, Stanley Bergman. As the chairman of the board of Henry Schein Inc., Bergman did us the honor of recording a special message to kick off this year’s ceremony. Speaking on the importance of our Stanley Cup, Bergman began by stating, “It is an honor to have my name associated with this prestigious award — one of the highest that you present during the year.” The CEO of Henry Schein went on to reflect, “This really is a special recognition and one that underscores our culture of caring about our
colleagues and our other constituencies. ... The winner of the Stanley Cup certainly embodies these values that define our success and make Henry Schein such a great place to work.” Bergman also took the time to extend his gratitude to the entire Ortho Technology team, recognizing our incredible performance during the first quarter of 2019. “This team sets the standard for customer focus, and on behalf of the entire team at Schein globally, thank you for such a strong start to the year. Thank you, thank you, thank you.” We are honored by Bergman’s kind words.
Without further ado, here are this year’s winners:
The Andy Albright Award is given to a team member who goes the extra mile for their colleagues, taking on extra work and volunteering to help out wherever they can. Winner: Lauren Tiller, Regulatory
2 | www.orthotechnology.com
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