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As humans, we often deal with that frustration with a battle of wits, using ethos (appeals to character), pathos (appeals to emotion), and logos (appeals to logic). By applying this rhetorical knowledge with principles from cognitive psychology, Nick Kolenda, author of “Methods of Persuasion: How to Use Psychology to Influence Human Behavior,” developed a unique way to subconsciously influence people’s thoughts. He starts the book with the claim that “Humans are marionettes.” He asserts that “Attached to each of us are sets of strings that, when pulled in a certain direction,
Ever since the fourth century B.C., philosophers have pondered the art of persuasion, and Aristotle’s “Rhetoric” is believed by many to be the first treatise to explore the innate human desire to seek the truth, regardless of the situation. Think about how frustrated or annoyed you are when you can’t find a solution to a problem or an answer to a question. It happens to everyone.
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