No. 3: The homebuyer
It’s most peoples’ single largest investment, and life insurance can protect families by paying off the mortgage so they can remain in their home if the worst happens.
Does your client already have mortgage protection insurance with you? Talk to them about adding life insurance to their lineup. It’s for your own good, too—multi-line policy sales can help improve retention.
Check out The Definitive Guide to Cross-selling Life Insurance for details on how to cross-sell to your clients.
Mortgage protection insurance protects lenders, not families With mortgage protection insurance, you’re covered with the exact amount you need to pay off the mortgage. But the carrier sends the mortgage payoff check to the lender, not the client. With regular life insurance, the check goes to their loved ones in the amount they really need as a family for day-to-day expenses.
No. 4: The new parent
Anyone welcoming a new child into their family needs to reevaluate their life insurance coverage and listed beneficiaries. After all, it costs an estimated $270,000 to raise a child born in 2022 to adulthood. Life insurance can help with the financial load, should the unthinkable happen. 3, 4
Learn more in Why Stay-at-Home Parents Need Life Insurance.
Tip: If your client got married a couple of years ago, reach out to see if their family has grown, giving you an opening to offer some expert advice.
No. 5: The new citizen
If your client recently became a citi z en or permanent resident, extend your congratulations and offer to help safeguard everything they’ve worked for with life insurance. With ade q uate coverage, they can feel content knowing their hard-earned American D ream is protected. And remember, they can list beneficiaries who are non-citi z ens.
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