No. 6: The longtime client
Most term policies are too expensive to renew when the coverage term expires. But many people reach the end of a term, especially a shorter one, still in need of life insurance protection. If their house isn’t paid off yet, they’re paying tuition for their schooling or a loved one’s, or they’re saving for retirement, you’ll want to suggest they apply for a new policy.
No. 7: The one about to have a birthday
In the insurance world, some birthdays matter more than others, and your client will appreciate the heads up. Reach out soon after their birthday before an age band jump in price (or eligibility cutoff for rate class or product). You’ll be protecting them from paying more, or having the coverage decision made for them. Explain the benefits of taking action within the six months after they reach these key ages: 34, 49, 54, 59, 64, 68.
No. 8: The business owner
Whether a new or seasoned business owner, your client could have family, employees, and business partners that depend on them. As the business grows or changes, you’ll want to suggest that they have policies to alleviate financial concerns for the business, its partners, and their family in the event of their passing.
Sound like your clients?
As a next step, get in touch with them and offer to help reassess their needs based on their unique situation. In some instances, you may be able to use your CRM to identify clients. If you’re already using Ethos, send them a link to your custom Ethos landing page to get a quote and start an application.
Made with FlippingBook - professional solution for displaying marketing and sales documents online