COVER STORY INNOVATION DETERMINATION How John Deere's Agtech Builds on 187 Years of Excellence By Taylor Lauson, Communications Manager
Joe Nino of Taylor Farms and Sean Sundberg of John Deere overseeing operations from a tablet using the John Deere Operations Center (JDOC).
In the ever-evolving world of agriculture—where technology is reshaping how crops are grown, harvested and managed—John Deere remains a trusted symbol of innovation and reliability. Its signature green and yellow colors, along with the iconic Deere logo, are etched into the American landscape, representing generations of grit, progress and agricultural excellence. As modern growers confront one of the most complex eras in agricultural history, grappling with rising costs, tightening regulations, climate change and the rapid pace of technological change, the need for practical, data-driven tools has never been greater. Enter the John Deere Operations Center (JDOC): a fully integrated farm management platform designed to help farmers monitor and analyze their field operations. Launched over a decade ago, it was created with the purpose of centralizing scattered data into actionable insights—helping farmers answer questions like: “Was that yield drop due to poor soil health or extreme weather?” or “Did I lose time because of inefficient routing or operator error?”
The Power of JDOC “Data really is power because it allows you to make more informed decisions,” said Sean Sundberg, John Deere’s Business Integration Manager for High Value Crops. Sundberg, who is approaching nearly 30 years with the company, said the JDOC experience is completely tailored to the individual user, “whether you’re an apple grower in Washington or a soybean farmer in the Midwest.” The platform acts as a one-stop shop for all your operational data—helping growers track equipment and staff locations, analyze field performance, monitor inputs and identify yield trends, among a multitude of other things. It also strengthens connectivity across the farm, enabling growers to stay linked to their equipment and workforce at all times. With pre-season planning tools and the ability to send work plans directly to machines, it offers instant progress tracking from any device. The result? Better workflows, leaner budgets and more productive fields.
20 Western Grower & Shipper | www.wga.com November | December 2025
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