and it will continue to help lead farmers into the 22nd century with the proper tools for success. As we watch with equal parts amusement and apprehension to see what high-tech development awaits us next, one thing is certain: there’s no going backward—only forward. Joe Pezzini, Senior Director of Agricultural Operations at Taylor Farms, said they are committed to helping drive that momentum: “With the incredible changes we all face for resources management, regulation, food safety and being sustainable, leveraging technology will become a greater requirement in the future.” Change can be scary, but Pezzini said it will be necessary, at some point in time, to step out of your comfort zone. “From farm implements to plant genetics to better plant biology, it will take harnessing the right agtech to move our food system forward to meet future demand,” he said.
As for Sundberg, who has witnessed firsthand the transformation of modern farming over the past three decades, the goal remains clear: empower the grower through information. “Being able to find better ways to aggregate and use data to make more informed decisions really is one of the hallmarks that occurred during my time here,” said Sundberg. In an industry shaped by drought, labor shortages and market volatility, tools like JDOC are the compass helping growers navigate it all. From season to season, it’s not just about tracking what happened, but understanding why, then using that insight to grow stronger, smarter and more sustainably. After decades of tech innovation, for Sundberg, it still comes back to the people who run the tractors, manage the fields and make the decisions. “There’s something noble in what we do,” said Sundberg. “We help feed, clothe and shelter the world, and technology helps us do it more efficiently and effectively.”
In a cabbage field, Nino stands beside a John Deere 6150R and a FarmWise machine while checking the status of nearby tractors using the JDOC app. Photos by Amy Marlan
23 Western Grower & Shipper | www.wga.com November | December 2025
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